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- catalog abstract ""Charles Bazerman tells the story of the emergence of electric light as a story of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, in boardrooms, in city halls, in newspapers, and in the consumer market-place. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success."--Jacket.".
- catalog contributor b11341067.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Charles Bazerman tells the story of the emergence of electric light as a story of symbols and communication. He examines how Edison and his colleagues represented light and power to themselves and to others as the technology was transformed from an idea to a daily fact of life. He looks at the rhetoric used to create meaning and value for the emergent technology in the laboratory, in patent offices and courts, in financial markets, in boardrooms, in city halls, in newspapers, and in the consumer market-place. Along the way he describes the social and communicative arrangements that shaped and transformed the world in which Edison acted. He portrays Edison, both the individual and the corporation, as a self-conscious social actor whose rhetorical groundwork was crucial to the technology's material realization and success."--Jacket.".
- catalog description "Acknowledgments -- How the Edison Papers Are Cited -- Credit for Illustrations -- Introduction -- I. The Opening Scene -- 1. Edison's Front-Page Story -- II. Establishing Meanings in Evolving Systems -- 2. The Public Stage of News -- 3. Finances for Technological Enterprises -- 4. Menlo Park: The Place of Invention -- 5. Patents as Speech Acts and Legal Objects -- 6. Professional Presence: Edison in the Technical Press -- 7. A Place in the Market -- III. Making It Real: The Rhetoric of Material Presence -- 8. Boasts, Deceptions, and Promises -- 9. The Menlo Park Demonstrations -- 10. Fairs and Exhibitions: Museums of the Future -- 11. Lighting New York: Urban Politics and Pedestrian Appearances -- IV. Establishing Enduring Values -- 12. Patent Realities: Legal Stabilization of Indeterminate Texts -- 13. Charisma and Communication in Edison's Organizations -- 14. The Rhetoric of Capital Investment: Solvency, Profits, and Dividends -- 15. The Language of Flowers: Domesticating Electric Light -- Symbolic Invention: Making Meaning in Typified Activity Systems -- Notes -- Bibliography -- Index.".
- catalog description "Includes bibliographical references (p. [397]-409) and index.".
- catalog extent "x, 416 p. :".
- catalog identifier "026202456X (hc. : alk. paper)".
- catalog isPartOf "Inside technology".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Cambridge, Mass. : MIT Press,".
- catalog subject "303.48/3 21".
- catalog subject "Electric lighting History.".
- catalog subject "English language 20th century Rhetoric.".
- catalog subject "English language Rhetoric.".
- catalog subject "TK4131 .B39 1999".
- catalog subject "Technology Social aspects.".
- catalog tableOfContents "Acknowledgments -- How the Edison Papers Are Cited -- Credit for Illustrations -- Introduction -- I. The Opening Scene -- 1. Edison's Front-Page Story -- II. Establishing Meanings in Evolving Systems -- 2. The Public Stage of News -- 3. Finances for Technological Enterprises -- 4. Menlo Park: The Place of Invention -- 5. Patents as Speech Acts and Legal Objects -- 6. Professional Presence: Edison in the Technical Press -- 7. A Place in the Market -- III. Making It Real: The Rhetoric of Material Presence -- 8. Boasts, Deceptions, and Promises -- 9. The Menlo Park Demonstrations -- 10. Fairs and Exhibitions: Museums of the Future -- 11. Lighting New York: Urban Politics and Pedestrian Appearances -- IV. Establishing Enduring Values -- 12. Patent Realities: Legal Stabilization of Indeterminate Texts -- 13. Charisma and Communication in Edison's Organizations -- 14. The Rhetoric of Capital Investment: Solvency, Profits, and Dividends -- 15. The Language of Flowers: Domesticating Electric Light -- Symbolic Invention: Making Meaning in Typified Activity Systems -- Notes -- Bibliography -- Index.".
- catalog title "The languages of Edison's light / Charles Bazerman.".
- catalog type "History. fast".
- catalog type "text".