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• catalog abstract ""Advertising to children is a topic that stirs constant debate. The children's market offers enticing potential to advertisers, with over $200 billion in direct purchases and influenced spending. These advertisers and marketers want to know if their investment in reaching the children's market is cost-effective. On the flip side of the issue are the parents and educators, who want to know how this advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking."--Jacket.".
• catalog contributor b11356862.
• catalog contributor b11356863.
• catalog created "c1999.".
• catalog date "1999".
• catalog date "c1999.".
• catalog dateCopyrighted "c1999.".
• catalog description ""Advertising to children is a topic that stirs constant debate. The children's market offers enticing potential to advertisers, with over $200 billion in direct purchases and influenced spending. These advertisers and marketers want to know if their investment in reaching the children's market is cost-effective. On the flip side of the issue are the parents and educators, who want to know how this advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking."--Jacket.".
• catalog description "(cont) Pt.3. Advertising directed to children about cigarettes, smoking, and beer. How do we persuade children not to smoke? / Laura A. Peracchio and David Luna -- Camels and cowboys: How junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, Dean M. Krugman, James E. Fletcher, and Paul M. Fischer -- Pt.4. Future directions for research. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak -- The future for children and the internet / Carole Walters -- Advertising's effects: juxtaposing research with older and younger youths / Marvin E. Goldberg -- The context of advertising and children: future research directions / Jeffrey J. Stoltman.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Pt.1. In search of what children know and think about advertising and how advertising works. Through the eyes of a child: children's knowledge and understanding of advertising / Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning / Cindy Dell Clark -- Pt.2. Societal impact and concerns. "We'll be back in a moment": A content analysis of advertisements in children's television in the 1950's / Alison Alexander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe -- Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- A comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising: a look at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez --".
• catalog extent "xiv, 322 p. :".
• catalog identifier "0761912843 (acid-free paper)".
• catalog identifier "0761912851 (acid-free paper)".
• catalog issued "1999".
• catalog issued "c1999.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
• catalog spatial "United States.".
• catalog subject "302.23/45/083 21".
• catalog subject "Advertising and children United States.".
• catalog subject "HQ784.T4 A29 1999".
• catalog subject "Television advertising and children United States.".
• catalog tableOfContents "(cont) Pt.3. Advertising directed to children about cigarettes, smoking, and beer. How do we persuade children not to smoke? / Laura A. Peracchio and David Luna -- Camels and cowboys: How junior high students view cigarette advertising / Barbara J. Phillips and Liza Stavchansky -- Adolescents' attention to beer and cigarette print ads and associated product warnings / Richard J. Fox, Dean M. Krugman, James E. Fletcher, and Paul M. Fischer -- Pt.4. Future directions for research. Advertising to children in the twenty-first century: new questions within familiar themes / Christine Wright-Isak -- The future for children and the internet / Carole Walters -- Advertising's effects: juxtaposing research with older and younger youths / Marvin E. Goldberg -- The context of advertising and children: future research directions / Jeffrey J. Stoltman.".
• catalog tableOfContents "Pt.1. In search of what children know and think about advertising and how advertising works. Through the eyes of a child: children's knowledge and understanding of advertising / Deborah Roedder John -- Socialization and adolescents' skepticism toward advertising / Tamara F. Mangleburg and Terry Bristol -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding / Robert Abelman and David Atkin -- Youth, advertising, and symbolic meaning / Cindy Dell Clark -- Pt.2. Societal impact and concerns. "We'll be back in a moment": A content analysis of advertisements in children's television in the 1950's / Alison Alexander, Louise M. Benjamin, Keisha L. Hoerrner, and Darrell Roe -- Mothers' preferences for regulating children's television / Ann D. Walsh, Russell N. Laczniak, and Les Carlson -- A comparison of children's and prime-time fine-print advertising disclosure practices / Darrel D. Muehling and Richard H. Kolbe -- The beauty myth and the persuasiveness of advertising: a look at adolescent girls and boys / Mary C. Martin, James W. Gentry, and Ronald Paul Hill -- Selling food to children: is fun part of a balanced breakfast? / Bonnie B. Reece, Nora J. Rifon, and Kimberly Rodriguez --".
• catalog title "Advertising to children : concepts and controversies / M. Carole Macklin, Les Carlson, editors.".
• catalog type "text".