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- catalog contributor b11356882.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life : home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens.".
- catalog extent "xvi, 346 p. :".
- catalog identifier "1885070209".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Ithaca, N.Y. : New Strategist Publications,".
- catalog subject "Advertising.".
- catalog subject "Consumer behavior.".
- catalog subject "HF5415.32 .Z65 1999".
- catalog subject "Marketing.".
- catalog subject "Teenage consumers.".
- catalog tableOfContents "ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life : home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens.".
- catalog title "Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.".
- catalog type "text".