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- catalog contributor b11356904.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. [214]-243) and index.".
- catalog description "Pt. 1. Essential background -- 1. Business organizations old and new -- 2. Financial markets in the throes of transformation -- Pt. 2. Four analyses of structure and strategy -- 3. Setting up your business in Japan -- 4. Guaranteeing quality in everything you do -- 5. Hiring and keeping local staff -- 6. Networking and other interpersonal business strategies -- Pt. 3. Inside the Japanese market -- 7. Entering the Japanese market -- 8. In the Japanese market -- 9. Small business -- 10. Establishing a business in Japan -- 11. In the market -- 12. Marketing mechanisms -- 13. Marketing -- the Japanese way -- 14. The distribution system -- 15. Direct marketing -- non-store retailing -- 16. Signs of hope: openings in the Japanese market.".
- catalog extent "xviii, 250 p. :".
- catalog identifier "0750641452".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Oxford [England] ; Woburn, MA : Butterworth-Heinemann,".
- catalog spatial "Japan.".
- catalog subject "Business enterprises, Foreign Japan.".
- catalog subject "HF5415.12.J3 M45 1999".
- catalog subject "International business enterprises Social aspects Japan.".
- catalog subject "Marketing Japan.".
- catalog tableOfContents "Pt. 1. Essential background -- 1. Business organizations old and new -- 2. Financial markets in the throes of transformation -- Pt. 2. Four analyses of structure and strategy -- 3. Setting up your business in Japan -- 4. Guaranteeing quality in everything you do -- 5. Hiring and keeping local staff -- 6. Networking and other interpersonal business strategies -- Pt. 3. Inside the Japanese market -- 7. Entering the Japanese market -- 8. In the Japanese market -- 9. Small business -- 10. Establishing a business in Japan -- 11. In the market -- 12. Marketing mechanisms -- 13. Marketing -- the Japanese way -- 14. The distribution system -- 15. Direct marketing -- non-store retailing -- 16. Signs of hope: openings in the Japanese market.".
- catalog title "Marketing in Japan / Ian Melville.".
- catalog type "text".