Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008169897/catalog> ?p ?o. }
Showing items 1 to 26 of
26
with 100 items per page.
- catalog abstract ""Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods." "Consumer Behavior in Asia will be indispensable for those seeking to adapt their marketing approach in Asia based on an in-depth and accessible understanding of Asian consumer behavior."--Jacket.".
- catalog contributor b11361923.
- catalog contributor b11361924.
- catalog created "1998.".
- catalog date "1998".
- catalog date "1998.".
- catalog dateCopyrighted "1998.".
- catalog description ""Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods." "Consumer Behavior in Asia will be indispensable for those seeking to adapt their marketing approach in Asia based on an in-depth and accessible understanding of Asian consumer behavior."--Jacket.".
- catalog description "Includes bibliographical references (p. 263-269) and indexes.".
- catalog extent "xii, 275 p. :".
- catalog identifier "0814781144".
- catalog issued "1998".
- catalog issued "1998.".
- catalog language "eng".
- catalog publisher "Washington Square, New York, N.Y. : New York University Press,".
- catalog spatial "Asia".
- catalog spatial "Asia.".
- catalog subject "658.8/342/095 21".
- catalog subject "Consumer behavior Asia.".
- catalog subject "Consumers Asia Attitudes.".
- catalog subject "HF5415.33.A78 S38 1998".
- catalog subject "Market segmentation Asia.".
- catalog subject "Market surveys Asia.".
- catalog subject "Marketing Asia.".
- catalog title "Consumer behavior in Asia / Hellmut Schütte with Deanna Ciarlante.".
- catalog type "text".