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- catalog contributor b11366531.
- catalog contributor b11366532.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references (p. 675-701) and index.".
- catalog description "Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.".
- catalog extent "xxxii, 736 p. :".
- catalog hasFormat "Marketing.".
- catalog identifier "0073656453".
- catalog isFormatOf "Marketing.".
- catalog isPartOf "Irwin/McGraw-Hill series in marketing".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Boston : Irwin/McGraw-Hill,".
- catalog relation "Marketing.".
- catalog subject "658.8 21".
- catalog subject "HF5415 .M29474 2000".
- catalog subject "Marketing.".
- catalog tableOfContents "Initiating the marketing process -- Understanding buyers and markets -- Targeting marketing opportunities -- Satisfying marketing opportunities -- Managing the marketing process.".
- catalog title "Marketing / Eric N. Berkowitz ... [et al.].".
- catalog type "text".