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- catalog abstract ""Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda."--Jacket.".
- catalog contributor b11371284.
- catalog contributor b11371285.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda."--Jacket.".
- catalog description "Includes bibliographical references (p. 381-399) and indexes.".
- catalog description "What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.".
- catalog extent "xviii, 430 p. :".
- catalog hasFormat "Propaganda and persuasion.".
- catalog identifier "0761911464 (alk. paper)".
- catalog identifier "0761911472 (pbk. : alk. paper)".
- catalog isFormatOf "Propaganda and persuasion.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Propaganda and persuasion.".
- catalog subject "303.3/75 21".
- catalog subject "HM263 .J69 1999".
- catalog subject "Persuasion (Psychology)".
- catalog subject "Propaganda.".
- catalog tableOfContents "What is propaganda, and how does it differ from persuasion? -- Propaganda through the ages -- Propaganda institutionalized -- Propaganda and persuasion examined -- Propaganda and psychological warfare -- How to analyze propaganda -- Propaganda in action : four case studies -- How propaganda works in modern society.".
- catalog title "Propaganda and persuasion / Gareth S. Jowett, Victoria O'Donnell.".
- catalog type "text".