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- catalog abstract "Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.".
- catalog contributor b11384188.
- catalog contributor b11384189.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (p. [247]-260) and index.".
- catalog description "Informed by modern marketing theory, this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing. It focuses on controversial issues of tourism imagery, highlighting issues such as gender, sexuality and race as key determinants of tourism power dimensions. Students of tourism will find this book a thought-provoking and conceptual evaluation of the subject. Practitioners will find value in the discussion of how the issues raised have been integrated throughout the case studies.".
- catalog description "pt. I. Into the Tourism Image. 1. Introduction. 2. Reading the image. 3. Creating and consuming the image. 4. Culture and the image -- pt. II. The Image and Changing Markets. 5. Fragmenting identities, fragmenting power. 6. Power, image and markets. 7. Branding, identity and power -- pt. III. Changing Worlds, Changing Images? 8. The image, politics and power. 9. The gendered and sexualised image. 10. Images of 'them' and 'us'. 11. Changing ways of seeing the image.".
- catalog extent "266 p. :".
- catalog identifier "0471983411".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Chichester ; New York : Wiley,".
- catalog subject "338.4/791 21".
- catalog subject "G155.A1 M633 1998".
- catalog subject "Tourism.".
- catalog tableOfContents "pt. I. Into the Tourism Image. 1. Introduction. 2. Reading the image. 3. Creating and consuming the image. 4. Culture and the image -- pt. II. The Image and Changing Markets. 5. Fragmenting identities, fragmenting power. 6. Power, image and markets. 7. Branding, identity and power -- pt. III. Changing Worlds, Changing Images? 8. The image, politics and power. 9. The gendered and sexualised image. 10. Images of 'them' and 'us'. 11. Changing ways of seeing the image.".
- catalog title "Tourism promotion and power : creating images, creating identities / Nigel Morgan and Annette Pritchard.".
- catalog type "text".