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- catalog contributor b11394219.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "I. CUSTOMER FOCUS AND MARKETING MANAGEMENT. -- 1. The Concept of Marketing. -- 2. The Marketing Manager's Job. -- II. THE DEVELOPMENT OF A MARKETING STRATEGY. -- 3. A Strategic Marketing Framework. -- 4. Marketing Research. -- 5. Consumer Behavior and Analysis. -- 6. Organizational Buying Behavior. -- 7. Market Structure and Competitor Analysis. -- III. MARKETING MIX DECISION-MAKING. -- 8. Communications and Advertising Strategy. -- 9. Channels of Distribution. -- 10. Personal Selling. -- 11. Pricing. -- 12. Sales Promotion. -- IV. SPECIAL TOPICS IN MARKETING MANAGEMENT. -- 13. Customer Relationship Management. -- 14. Strategies for Service Markets. -- 15. Strategies for Technology-Based Markets. -- 16. Global Marketing Strategies. -- 17. New Product Development.".
- catalog description "Includes bibliographical references (p. 507-524) and index.".
- catalog extent "xxiv, 551 p. :".
- catalog hasFormat "Marketing management.".
- catalog identifier "0321014219".
- catalog identifier "0321046560".
- catalog isFormatOf "Marketing management.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "Marketing management.".
- catalog subject "658.8 21".
- catalog subject "HF5415.13 .W5476 2000".
- catalog subject "Marketing Management.".
- catalog tableOfContents "I. CUSTOMER FOCUS AND MARKETING MANAGEMENT. -- 1. The Concept of Marketing. -- 2. The Marketing Manager's Job. -- II. THE DEVELOPMENT OF A MARKETING STRATEGY. -- 3. A Strategic Marketing Framework. -- 4. Marketing Research. -- 5. Consumer Behavior and Analysis. -- 6. Organizational Buying Behavior. -- 7. Market Structure and Competitor Analysis. -- III. MARKETING MIX DECISION-MAKING. -- 8. Communications and Advertising Strategy. -- 9. Channels of Distribution. -- 10. Personal Selling. -- 11. Pricing. -- 12. Sales Promotion. -- IV. SPECIAL TOPICS IN MARKETING MANAGEMENT. -- 13. Customer Relationship Management. -- 14. Strategies for Service Markets. -- 15. Strategies for Technology-Based Markets. -- 16. Global Marketing Strategies. -- 17. New Product Development.".
- catalog title "Marketing management / Russell S. Winer.".
- catalog type "text".