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- catalog contributor b11395552.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog extent "x, 104 p. :".
- catalog identifier "156052474X :".
- catalog isPartOf "A fifty-minute series book.".
- catalog isPartOf "Fifty-Minute series.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Menlo Park, Calif. : Crisp Publications, Inc. ; Lanham, MD [Distributed by] National Book Network, Inc.,".
- catalog subject "Advertising.".
- catalog subject "Direct marketing.".
- catalog subject "HF5415.126 .G448 1998".
- catalog title "Direct marketing techniques : building your business using direct mail and direct response advertising / Lois K. Geller.".
- catalog type "text".