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- catalog contributor b11399567.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Includes bibliographical references and indexes.".
- catalog description "Marketing: A Universal Discipline -- The Three Principles of Marketing -- Global Marketing: What It Is and What It Is Not -- The Importance of Global Marketing -- Management Orientations -- Driving and Restraining Forces Affecting Global Integration and Global Marketing -- The 18 Guiding Principles of the Marketing Company -- Which Company Is Transnational? -- The Global Marketing Environment -- The Global Economic Environment -- The World Economy--An Overview -- Economic Systems -- Stages of Market Development -- Stages of Economic Development -- Income and Purchasing Power Parity Around the Globe -- The Location of Population -- Marketing and Economic Development -- Balance of Payments -- Trade Patterns -- International Trade Alliances -- The World Trade Organization and GATT -- Regional Economic Organizations -- Social and Cultural Environment -- Basic Aspects of Society and Culture -- Analytical Approaches to Cultural Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and Cultural Environments: Impact on Marketing Consumer Products -- Cross-Cultural Complications and Suggested Solutions -- The Political, Legal, and Regulatory Environments of Global Marketing -- The Political Environment -- International Law -- Sidestepping Legal Problems: Important Business Issues -- Conflict Resolution, Dispute Settlement, and Litigation -- The Regulatory Environment -- Ethical Issues -- Euro Disney (A) -- Euro Disney (B) -- Coca-Cola: Universal Appeal? -- The Education of an Expat.".
- catalog extent "xiv, 639 p. :".
- catalog hasFormat "Global marketing management.".
- catalog identifier "0139030239".
- catalog isFormatOf "Global marketing management.".
- catalog isPartOf "Prentice Hall series in marketing".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Upper Saddle River, N.J. : Prentice Hall,".
- catalog relation "Global marketing management.".
- catalog subject "658.8/48 21".
- catalog subject "Export marketing Management Case studies.".
- catalog subject "Export marketing Management.".
- catalog subject "HF1416 .K44 1999".
- catalog tableOfContents "Marketing: A Universal Discipline -- The Three Principles of Marketing -- Global Marketing: What It Is and What It Is Not -- The Importance of Global Marketing -- Management Orientations -- Driving and Restraining Forces Affecting Global Integration and Global Marketing -- The 18 Guiding Principles of the Marketing Company -- Which Company Is Transnational? -- The Global Marketing Environment -- The Global Economic Environment -- The World Economy--An Overview -- Economic Systems -- Stages of Market Development -- Stages of Economic Development -- Income and Purchasing Power Parity Around the Globe -- The Location of Population -- Marketing and Economic Development -- Balance of Payments -- Trade Patterns -- International Trade Alliances -- The World Trade Organization and GATT -- Regional Economic Organizations -- Social and Cultural Environment -- Basic Aspects of Society and Culture -- Analytical Approaches to Cultural Factors -- Social and Cultural Environments: Impact on Marketing Industrial Products -- Social and Cultural Environments: Impact on Marketing Consumer Products -- Cross-Cultural Complications and Suggested Solutions -- The Political, Legal, and Regulatory Environments of Global Marketing -- The Political Environment -- International Law -- Sidestepping Legal Problems: Important Business Issues -- Conflict Resolution, Dispute Settlement, and Litigation -- The Regulatory Environment -- Ethical Issues -- Euro Disney (A) -- Euro Disney (B) -- Coca-Cola: Universal Appeal? -- The Education of an Expat.".
- catalog title "Global marketing management / Warren J. Keegan.".
- catalog type "Case studies. fast".
- catalog type "text".