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- catalog abstract ""This strategy guide reveals the six new rules of Web business, providing tools and knowledge crucial to success in the exploding e-business marketplace."--BOOK JACKET. "Dead Ahead will prepare executives, managers, and entrepreneurs to meet the coming business revolution and empower them to conquer the challenges all companies face as the Web becomes a critical part of doing business."--Jacket.".
- catalog contributor b11404346.
- catalog contributor b11404347.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""This strategy guide reveals the six new rules of Web business, providing tools and knowledge crucial to success in the exploding e-business marketplace."--BOOK JACKET. "Dead Ahead will prepare executives, managers, and entrepreneurs to meet the coming business revolution and empower them to conquer the challenges all companies face as the Web becomes a critical part of doing business."--Jacket.".
- catalog description "Foreword / Kenneth J. Orton -- Ch. 1. The Inevitability of the Web as a Business Vehicle: Requirements to Adapt to the New Rules of Doing Business -- Ch. 2. Rule #1 -- Comprehend and Facilitate the Consumption Behavior of Your Market -- Ch. 3. Rule #2 -- Resolve Conflict with Existing Business Strategies -- Ch. 4. Rule #3 -- Develop Your Brand in the Web Context -- Ch. 5. Rule #4 -- Appoint Empowered Executive Leadership and Create Organizational Structures that Work in a Web-Involved Company -- Ch. 6. Rule #5 -- Invest in the Necessary Technology to Make the Effort Successful -- Ch. 7. Rule #6 -- Internationalize Your Web Strategy and Execution -- Ch. 8. Whole Experience Strategy Road Map.".
- catalog description "Includes bibliographical references (p. [223]-226) and index.".
- catalog extent "xx, 235 p. :".
- catalog identifier "1581150334 (hc.)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York : Allworth Press,".
- catalog subject "658/.054678 21".
- catalog subject "Business enterprises Computer networks.".
- catalog subject "HD30.37 .W56 1999".
- catalog subject "World Wide Web.".
- catalog tableOfContents "Foreword / Kenneth J. Orton -- Ch. 1. The Inevitability of the Web as a Business Vehicle: Requirements to Adapt to the New Rules of Doing Business -- Ch. 2. Rule #1 -- Comprehend and Facilitate the Consumption Behavior of Your Market -- Ch. 3. Rule #2 -- Resolve Conflict with Existing Business Strategies -- Ch. 4. Rule #3 -- Develop Your Brand in the Web Context -- Ch. 5. Rule #4 -- Appoint Empowered Executive Leadership and Create Organizational Structures that Work in a Web-Involved Company -- Ch. 6. Rule #5 -- Invest in the Necessary Technology to Make the Effort Successful -- Ch. 7. Rule #6 -- Internationalize Your Web Strategy and Execution -- Ch. 8. Whole Experience Strategy Road Map.".
- catalog title "Dead ahead : the Web dilemma and the new rules of business / by Laurie Windham with Jon Samsel.".
- catalog type "text".