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- catalog contributor b11404368.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. [231]-239) and index.".
- catalog description "pt. I. Brands. 1. What do ads do? keywords: Advertisement, Culture. 2. Products, brands, and signs. keywords: Brand, Consumption, Discourse. 3. Banking, branding, and strategies of address. keywords: Strategy, Address. 4. Globalization in advertising. keywords: Agencies, Globalization -- pt. II. Media. 5. The media mix. keywords: Medium, Integration. 6. Posters and space. keywords: Poster, Public. 7. Television commercials, channels, and times. keywords: Genre. 8. Advertising, interaction, and the World Wide Web. keywords: Interaction, World Wide Web -- pt. III. Audiences. 9. Constructing the audience: advertising research. keyword: Effects. 10. Projecting the audience: drink driving. keywords: Audience, Reflexivity.".
- catalog extent "xiii, 246 p. :".
- catalog identifier "0340700068".
- catalog identifier "0340700076 (pbk.)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "London : Arnold ; New York : Oxford University Press ,".
- catalog subject "659.1 21".
- catalog subject "Advertising.".
- catalog subject "HF5823 .M93 1999".
- catalog tableOfContents "pt. I. Brands. 1. What do ads do? keywords: Advertisement, Culture. 2. Products, brands, and signs. keywords: Brand, Consumption, Discourse. 3. Banking, branding, and strategies of address. keywords: Strategy, Address. 4. Globalization in advertising. keywords: Agencies, Globalization -- pt. II. Media. 5. The media mix. keywords: Medium, Integration. 6. Posters and space. keywords: Poster, Public. 7. Television commercials, channels, and times. keywords: Genre. 8. Advertising, interaction, and the World Wide Web. keywords: Interaction, World Wide Web -- pt. III. Audiences. 9. Constructing the audience: advertising research. keyword: Effects. 10. Projecting the audience: drink driving. keywords: Audience, Reflexivity.".
- catalog title "Ad worlds : brands, media, audiences / Greg Myers.".
- catalog type "text".