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- catalog contributor b11404369.
- catalog contributor b11404370.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Example case and analysis / George R. Milne and Mark A. McDonald -- Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm -- Avid sports / Mark A. McDonald and George R. Milne -- Smugglers' Notch Resort / Rod Warnick -- Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney -- Salt Lake City 2002 Winter Olympic Games - the prevention of ambush marketing / Jay Gladden and David Shani -- B3 : the bikes, blades, and boards tour / Dan Covell -- Ladies Professional Golf Asssociation (LPGA) / Mark A. McDonald and George R. Milne -- LPGA Fan Village / William A. Sutton and Cindy Davis -- Ouray case / Suzanne Lainson -- Xerox and the Asian winter games / David K. Stotlar -- Creation and maintenance of brand equity - the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong -- Miami University - the Redskins name controversy ; Miami University - the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal -- Race for the cure / T. Bettina Cornwell and Donald P. Roy.".
- catalog extent "xvi, 351 p. :".
- catalog hasFormat "Cases in sport marketing.".
- catalog identifier "0763708631".
- catalog isFormatOf "Cases in sport marketing.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Sudbury, Mass. : Jones and Bartlett,".
- catalog relation "Cases in sport marketing.".
- catalog spatial "United States".
- catalog subject "796/.06/98 21".
- catalog subject "Case method.".
- catalog subject "GV716 .M39 1999".
- catalog subject "Sports Economic aspects United States Case studies.".
- catalog subject "Sports United States Marketing Case studies.".
- catalog tableOfContents "Example case and analysis / George R. Milne and Mark A. McDonald -- Reebok (A) ; Reebok (B) : the Reebok running category / Andy Rohm -- Avid sports / Mark A. McDonald and George R. Milne -- Smugglers' Notch Resort / Rod Warnick -- Pier 39 licensed products stores / Susan C. Milne and Ronald P. Courtney -- Salt Lake City 2002 Winter Olympic Games - the prevention of ambush marketing / Jay Gladden and David Shani -- B3 : the bikes, blades, and boards tour / Dan Covell -- Ladies Professional Golf Asssociation (LPGA) / Mark A. McDonald and George R. Milne -- LPGA Fan Village / William A. Sutton and Cindy Davis -- Ouray case / Suzanne Lainson -- Xerox and the Asian winter games / David K. Stotlar -- Creation and maintenance of brand equity - the case of University of Massachusetts basketball / Jay Gladden and Glenn M. Wong -- Miami University - the Redskins name controversy ; Miami University - the creation and transfer of brand equity / Thomas C. Boyd and David W. Rosenthal -- Race for the cure / T. Bettina Cornwell and Donald P. Roy.".
- catalog title "Cases in sport marketing / Mark A. McDonald, George R. Milne.".
- catalog type "Case studies. fast".
- catalog type "text".