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- catalog abstract ""This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Well-known old blunders have been replaced in order to update the lessons learned." "Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down."--Jacket.".
- catalog contributor b11407492.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Well-known old blunders have been replaced in order to update the lessons learned." "Blunders in International Business takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many informative, entertaining blunders that will make this book hard to put down."--Jacket.".
- catalog description "1. Introduction -- 2. Production -- 3. Names -- 4. Marketing -- 5. Translation -- 6. Management -- 7. Strategic Management -- 8. Other Areas of International Business -- 9. Lessons Learned.".
- catalog description "Includes bibliographical references (p. [163]-164) and index.".
- catalog extent "ix, 172 p. ;".
- catalog identifier "0631217762 (alk. paper)".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Oxford, UK ; Malden, Mass., USA : Blackwell Publishers,".
- catalog subject "658/.049 21".
- catalog subject "Business failures Case studies.".
- catalog subject "HD62.4 .R53 1999".
- catalog subject "International business enterprises Management Case studies.".
- catalog tableOfContents "1. Introduction -- 2. Production -- 3. Names -- 4. Marketing -- 5. Translation -- 6. Management -- 7. Strategic Management -- 8. Other Areas of International Business -- 9. Lessons Learned.".
- catalog title "Blunders in international business / David A. Ricks.".
- catalog type "Case studies. fast".
- catalog type "text".