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- catalog contributor b11416886.
- catalog created "c1991.".
- catalog date "1991".
- catalog date "c1991.".
- catalog dateCopyrighted "c1991.".
- catalog description "Includes bibliographical references (p. 228-230) and index.".
- catalog extent "xiii, 242 p. :".
- catalog identifier "0201622408 (pbk.)".
- catalog issued "1991".
- catalog issued "c1991.".
- catalog language "eng".
- catalog publisher "Reading, Mass. : Perseus Books,".
- catalog subject "Customer services.".
- catalog subject "High technology Marketing.".
- catalog subject "Marketing.".
- catalog title "Relationship marketing : successful strategies for the age of the customer / Regis McKenna.".
- catalog type "text".