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- catalog abstract ""Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.".
- catalog contributor b11421372.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Based on research developed within A.T. Kearney, this resource provides a logical, step-by-step framework for surviving - and thriving - in the digital marketplace. Aldrich identifies key strategic areas that you as a corporate leader must consider before leading your company into the digital economy: the development of a powerful new consumer value proposition; time value and its impact on products and services; and the growth of new electronic networked business models."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "The Digital Marketplace -- The Digital Marketplace -- Intelligent Products -- The Value of Time -- Digital Containers and Content -- Action Ideas: Transforming Your Offering -- Intelligent Markets -- New Sources of Value in the Digital Marketplace -- A New Business Model--The Digital Value Network -- Action Ideas: Beginning the DVN Journey -- Intelligent Organizations -- The Evolution of Organizational Structures -- Transforming into the Value-Based Organization -- Obstacles to Reaching the Value-Based Organization -- Mastering the Digital Marketplace -- Mastering the Digital Marketplace -- Intelligent Society -- Creating Digital Value -- The Power of Information -- Afterword: Comments on the Digital Marketplace -- Digital Marketplace Diagnostic -- Hard-Asset and Soft-Asset Companies in the Digital Value Chain -- Traditional Organizational Structure Overview.".
- catalog extent "xiv, 321 p. :".
- catalog identifier "0471345466 (alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : J. Wiley,".
- catalog subject "658.8/00285 21".
- catalog subject "Computer graphics equipment industry Case studies.".
- catalog subject "Computer graphics industry Case studies.".
- catalog subject "Electronic commerce.".
- catalog subject "HF5548.32 .A43 1999".
- catalog subject "Intellectual property.".
- catalog subject "Internet marketing.".
- catalog tableOfContents "The Digital Marketplace -- The Digital Marketplace -- Intelligent Products -- The Value of Time -- Digital Containers and Content -- Action Ideas: Transforming Your Offering -- Intelligent Markets -- New Sources of Value in the Digital Marketplace -- A New Business Model--The Digital Value Network -- Action Ideas: Beginning the DVN Journey -- Intelligent Organizations -- The Evolution of Organizational Structures -- Transforming into the Value-Based Organization -- Obstacles to Reaching the Value-Based Organization -- Mastering the Digital Marketplace -- Mastering the Digital Marketplace -- Intelligent Society -- Creating Digital Value -- The Power of Information -- Afterword: Comments on the Digital Marketplace -- Digital Marketplace Diagnostic -- Hard-Asset and Soft-Asset Companies in the Digital Value Chain -- Traditional Organizational Structure Overview.".
- catalog title "Mastering the digital marketplace : practical strategies for competitiveness in the new economy / Douglas F. Aldrich.".
- catalog type "Case studies. fast".
- catalog type "text".