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- catalog abstract ""This book aims to explore the current trends in Chinese business communication and study how sales letters have evolved within the new economic context in China. China is now undergoing rapid changes of economic reforms from a planned economy towards a market-oriented economy. During this transitional period, business communication is being challenged by a series of complicated issues such as: How sales genres have developed a response to changes in the economic opening-up? How can communication be carried out effectively when the traditional way of doing business is challenged by Western marketing practices? Above all, how should foreign enterprises communicate with Chinese business partners in the new economic context today? These are the major issues this book resolves."--Jacket.".
- catalog contributor b11422495.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""This book aims to explore the current trends in Chinese business communication and study how sales letters have evolved within the new economic context in China. China is now undergoing rapid changes of economic reforms from a planned economy towards a market-oriented economy. During this transitional period, business communication is being challenged by a series of complicated issues such as: How sales genres have developed a response to changes in the economic opening-up? How can communication be carried out effectively when the traditional way of doing business is challenged by Western marketing practices? Above all, how should foreign enterprises communicate with Chinese business partners in the new economic context today?".
- catalog description "Economic Context and Development of Sales Genres -- The Periods in Chinese Business Communication -- Defining Sales Genres Used in Both Periods -- The Position of Sales Genres in Chinese Written Discourse -- Conceptual Framework -- Schema Theory -- Coordinating Swales' Approach with Schema Theory Approach -- Approaches Used to Study English Business Letters -- Chinese Sources Relating to the Study of Genre -- Research Design -- The Data -- The Administration of Questionnaire Forms and Interviews -- Methods of Analysis -- A New Sales Genre: Chinese Sales Letters -- Chinese Sales Letters: A Textbook Approach -- Studying the Communicative Purposes of Sales Letters -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to Top-Down Processing -- Examining the Most Successful Letter -- Sales Invitations: Another New Sales Genre -- Chinese Sales Invitations: A Textbook Approach -- Studying the Communicative Purposes of Sales Invitations -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to the Top-Down Processing -- Examining the Most Successful Letter -- Sales 'Tongzhi': A Sales Genre in Evolution -- Introducing Sales 'Tongzhi' -- Sales 'Tongzhi': A Textbook Approach -- Studying the Communicative Purposes of Sales 'Tongzhi' -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to Top-Down Processing -- Summary of Genre Changes Found in Sales 'Tongzhi'.".
- catalog description "Includes bibliographical references and index.".
- catalog description "These are the major issues this book resolves."--Jacket.".
- catalog extent "xiii, 225 p. :".
- catalog hasFormat "Business communication in China.".
- catalog identifier "1560726539".
- catalog isFormatOf "Business communication in China.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Commack, N.Y. : Nova Science Publishers,".
- catalog relation "Business communication in China.".
- catalog spatial "China.".
- catalog subject "658.4/5 21".
- catalog subject "Business communication China.".
- catalog subject "HF5718.2 .Z47 1999".
- catalog tableOfContents "Economic Context and Development of Sales Genres -- The Periods in Chinese Business Communication -- Defining Sales Genres Used in Both Periods -- The Position of Sales Genres in Chinese Written Discourse -- Conceptual Framework -- Schema Theory -- Coordinating Swales' Approach with Schema Theory Approach -- Approaches Used to Study English Business Letters -- Chinese Sources Relating to the Study of Genre -- Research Design -- The Data -- The Administration of Questionnaire Forms and Interviews -- Methods of Analysis -- A New Sales Genre: Chinese Sales Letters -- Chinese Sales Letters: A Textbook Approach -- Studying the Communicative Purposes of Sales Letters -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to Top-Down Processing -- Examining the Most Successful Letter -- Sales Invitations: Another New Sales Genre -- Chinese Sales Invitations: A Textbook Approach -- Studying the Communicative Purposes of Sales Invitations -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to the Top-Down Processing -- Examining the Most Successful Letter -- Sales 'Tongzhi': A Sales Genre in Evolution -- Introducing Sales 'Tongzhi' -- Sales 'Tongzhi': A Textbook Approach -- Studying the Communicative Purposes of Sales 'Tongzhi' -- The Top-Down Process of Realising Communicative Purposes -- Questionnaire Results and Interviews Relating to Top-Down Processing -- Summary of Genre Changes Found in Sales 'Tongzhi'.".
- catalog title "Business communication in China / Zhu Yunxia.".
- catalog type "text".