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- catalog abstract ""In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.".
- catalog contributor b11423010.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.".
- catalog description "1. The Benefits of Mastering Marketing -- 2. Insights into Planning -- 3. Insights into Weaponry -- 4. Insights into Media -- 5. Insights into Online Marketing -- 6. Insights into Direct Response -- 7. Insights into People -- 8. Insights into Attitudes -- 9. Insights into Technology -- 10. Insights into Economizing -- 11. Insights into Attacking -- 12. Insights into Action.".
- catalog extent "xi, 251 p. ;".
- catalog identifier "0395908752".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "Boston : Houghton Mifflin,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .L4796 1999".
- catalog subject "Marketing.".
- catalog tableOfContents "1. The Benefits of Mastering Marketing -- 2. Insights into Planning -- 3. Insights into Weaponry -- 4. Insights into Media -- 5. Insights into Online Marketing -- 6. Insights into Direct Response -- 7. Insights into People -- 8. Insights into Attitudes -- 9. Insights into Technology -- 10. Insights into Economizing -- 11. Insights into Attacking -- 12. Insights into Action.".
- catalog title "Mastering guerrilla marketing : 100 profit-producing insights you can take to the bank / Jay Conrad Levinson.".
- catalog type "text".