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- catalog contributor b11423768.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xxiv, 792 p. :".
- catalog hasFormat "Handbook of political marketing.".
- catalog identifier "076191109X (alk. paper)".
- catalog isFormatOf "Handbook of political marketing.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "Handbook of political marketing.".
- catalog subject "324.7 21".
- catalog subject "Campaign management.".
- catalog subject "JF2112.C3 H365 1999".
- catalog subject "Marketing Political aspects.".
- catalog subject "Marketing.".
- catalog subject "Political campaigns.".
- catalog tableOfContents "Conceptual and historical origins of political marketing -- Management of political campaigns -- Analysis of the political marketplace -- Development of political strategy -- Execution of political campaigns -- Political marketing and democracy.".
- catalog title "Handbook of political marketing / Bruce I. Newman, editor.".
- catalog type "text".