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- catalog contributor b11431598.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (p. 295-296) and index.".
- catalog description "pt. I. How Public Relations Adds Value to Integrated Marketing. 1. The Secret Weapon of Integrated Marketing. 2. Public Relations: The Credibility Quotient. 3. Marketing and Corporate Brand Building. 4. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising Breaks. 7. Introducing High-Tech and Health-Care Products. 8. Introducing New Products When There Is No Advertising. 9. Revitalizing Old Products. 10. Maintaining Market Leadership. 11. Making Advertising News When There Is No Product News. 12. Making Promotion News When There Is No Product News. 13. Making Packaging News When There Is No Product News. 14. Using Databases to Communicate with Target Customers.".
- catalog extent "xiii, 314 p. :".
- catalog hasFormat "Value-added public relations.".
- catalog identifier "0844234117".
- catalog identifier "0844234125 (pbk.)".
- catalog isFormatOf "Value-added public relations.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books,".
- catalog relation "Value-added public relations.".
- catalog subject "659.2 21".
- catalog subject "Communication in marketing.".
- catalog subject "HF5415.123 .H37 1998".
- catalog subject "Public relations.".
- catalog tableOfContents "pt. I. How Public Relations Adds Value to Integrated Marketing. 1. The Secret Weapon of Integrated Marketing. 2. Public Relations: The Credibility Quotient. 3. Marketing and Corporate Brand Building. 4. Positioning Your Brand. 5. Creating Marketplace Excitement. 6. Introducing New Products Before the Advertising Breaks. 7. Introducing High-Tech and Health-Care Products. 8. Introducing New Products When There Is No Advertising. 9. Revitalizing Old Products. 10. Maintaining Market Leadership. 11. Making Advertising News When There Is No Product News. 12. Making Promotion News When There Is No Product News. 13. Making Packaging News When There Is No Product News. 14. Using Databases to Communicate with Target Customers.".
- catalog title "Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.".
- catalog type "text".