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• catalog abstract ""This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea."--Jacket. "Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, this book is a unique collection of cutting edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists."--Jacket.".
• catalog contributor b11431639.
• catalog contributor b11431640.
• catalog coverage "Developing countries Economic conditions Congresses.".
• catalog created "c1999.".
• catalog date "1999".
• catalog date "c1999.".
• catalog dateCopyrighted "c1999.".
• catalog description ""Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, this book is a unique collection of cutting edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists."--Jacket.".
• catalog description ""This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea."--Jacket.".
• catalog description "Includes bibliographical references.".
• catalog description "Marketing issues and challenges in transitional economies / Rajeev Batra -- Leaping luxuries and transitional consumers / Russell W. Belk -- Resolving consumption disagreements in mainland Chinese families: an inter-generational comparison / David K. Tse, Leo Y. Sin, Oliver H. Yau and C. Joseph Yu -- Consumer segmentation in China / Bernd H. Schmitt -- Value priorities and consumer behavior in a transitional economy / Steven M. Burgess and Jan-Benedict E.M. Steenkamp -- An examination of the dimensions of market orientation in the Polish retail sector / Patricia Huddleston and Linda Good -- Reliability in measuring market orientation and financial performance in transition economies / Rohit Deshpandé and John U. Farley -- The prospects of becoming market oriented: evidence from the Czech Republic / Ronald Savitt -- Towards a new distribution pattern: the case of Romania / Carmen Balan -- Factors relating to supply stability and the reduction of opportunism in Hungarian marketing channels / Debra J. Dahab and James W. Gentry -- Product distribution choices in China: a transaction cost perspective / Louisa Ha, Mrinal Ghosh, Rajeev Batra and Jie Hai Zhang -- A comparative study of distribution and promotion strategies used by multinational versus local companies in Romania / Lalita A. Manrai, Ajay K. Manrai and Dana-Nicoleta Lascu -- Do timing and modes of entry in China matter to market share position and profitability? / Yigang Pan and Xiaolian Li -- Defending turf: marketing strategies for emerging market companies / Niraj Dawar and J. Ramachandran -- Branding challen".
• catalog extent "ix, 287 p. :".
• catalog identifier "0792384989".
• catalog isPartOf "The William Davidson Institute series on transitional and emerging economies".
• catalog issued "1999".
• catalog issued "c1999.".
• catalog language "eng".
• catalog publisher "Boston : Kluwer Academic,".
• catalog spatial "Developing countries Economic conditions Congresses.".
• catalog spatial "Developing countries".
• catalog subject "658.8/009172/4 21".
• catalog subject "HF5415 .M29954 1999".
• catalog subject "Marketing Developing countries Congresses.".
• catalog subject "Mixed economy Developing countries Congresses.".
• catalog tableOfContents "Marketing issues and challenges in transitional economies / Rajeev Batra -- Leaping luxuries and transitional consumers / Russell W. Belk -- Resolving consumption disagreements in mainland Chinese families: an inter-generational comparison / David K. Tse, Leo Y. Sin, Oliver H. Yau and C. Joseph Yu -- Consumer segmentation in China / Bernd H. Schmitt -- Value priorities and consumer behavior in a transitional economy / Steven M. Burgess and Jan-Benedict E.M. Steenkamp -- An examination of the dimensions of market orientation in the Polish retail sector / Patricia Huddleston and Linda Good -- Reliability in measuring market orientation and financial performance in transition economies / Rohit Deshpandé and John U. Farley -- The prospects of becoming market oriented: evidence from the Czech Republic / Ronald Savitt -- Towards a new distribution pattern: the case of Romania / Carmen Balan -- Factors relating to supply stability and the reduction of opportunism in Hungarian marketing channels / Debra J. Dahab and James W. Gentry -- Product distribution choices in China: a transaction cost perspective / Louisa Ha, Mrinal Ghosh, Rajeev Batra and Jie Hai Zhang -- A comparative study of distribution and promotion strategies used by multinational versus local companies in Romania / Lalita A. Manrai, Ajay K. Manrai and Dana-Nicoleta Lascu -- Do timing and modes of entry in China matter to market share position and profitability? / Yigang Pan and Xiaolian Li -- Defending turf: marketing strategies for emerging market companies / Niraj Dawar and J. Ramachandran -- Branding challen".
• catalog title "Marketing issues in transitional economies / edited by Rajeev Batra.".
• catalog type "Conference proceedings. fast".
• catalog type "text".