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- catalog contributor b11439236.
- catalog contributor b11439237.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Ch. 1. The Internet Advertising Landscape -- Ch. 2. Online Ad Models -- Ch. 3. Internet Direct Marketing -- Ch. 4. The Art and Science of Web Measurement -- Ch. 5. Ad Management -- Ch. 6. Targeting -- The Online Advertising Advantage -- Ch. 7. Pricing Online Ads -- Ch. 8. Market Research -- Information Is Your Competitive Advantage -- Ch. 9. Buying Online Ads -- Ch. 10. Selling Online Advertising -- Ch. 11. Going Local -- Ch. 12. International Online Advertising -- Ch. 13. Legal Issues Every Internet Advertiser Should Know -- Ch. 14. The Internet Advertising Convergence -- How to Advertise for Free or Almost Free / Eric Ward.".
- catalog extent "xii, 434 p. :".
- catalog identifier "0471344044 (pbk./website : alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : Wiley,".
- catalog subject "658.8/0025/4678 21".
- catalog subject "HF6146.I58 Z43 1999".
- catalog subject "Internet advertising Computer network resources.".
- catalog subject "Internet advertising Directories.".
- catalog subject "Internet advertising Rates.".
- catalog subject "Internet advertising.".
- catalog tableOfContents "Ch. 1. The Internet Advertising Landscape -- Ch. 2. Online Ad Models -- Ch. 3. Internet Direct Marketing -- Ch. 4. The Art and Science of Web Measurement -- Ch. 5. Ad Management -- Ch. 6. Targeting -- The Online Advertising Advantage -- Ch. 7. Pricing Online Ads -- Ch. 8. Market Research -- Information Is Your Competitive Advantage -- Ch. 9. Buying Online Ads -- Ch. 10. Selling Online Advertising -- Ch. 11. Going Local -- Ch. 12. International Online Advertising -- Ch. 13. Legal Issues Every Internet Advertiser Should Know -- Ch. 14. The Internet Advertising Convergence -- How to Advertise for Free or Almost Free / Eric Ward.".
- catalog title "Advertising on the Internet / Robbin Zeff, Brad Aronson.".
- catalog type "Directories. fast".
- catalog type "text".