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- catalog abstract ""In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket.".
- catalog contributor b11440770.
- catalog contributor b11440771.
- catalog contributor b11440772.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""In The One to One Manager, Don Peppers and Martha Rogers, Ph. D., go behind the scenes to report on the challenges and solutions discovered by managers leading 1 to 1 efforts at organizations such as Xerox, General Electric, Oracle, First Union, Hewlett-Packard, USAA, Levi Strauss, and British Airways. Filled with in-depth interviews with executives on the front lines of the 1 to 1 revolution, and based on more than two dozen case histories from companies around the world, The One to One Manager examines the actual day-to-day issues involved in setting up and running 1 to 1 initiatives."--Jacket.".
- catalog description "Hungry Dragons -- Scouts, Pathfinders and Navigators -- What Is "One-to-One Marketing"? -- So Old It Seems New -- Pre-Existing Circumstances -- Trusted Agents -- First USA -- Franklin University -- Thought Generator -- Using Technology -- American Airlines -- Previnter -- Levi Strauss -- 1-800-FLOWERS -- First Union -- Thought Generator -- Organization, Culture and Change -- USAA -- Southern New England Telephone -- Thought Generator -- Customer Focus -- La Mansion del Rio Hotel -- Royal Bank of Canada -- Oxford Health Plans -- French Rags -- Carrollton Fire Department -- Thought Generator -- Culture of Service -- Pitney Bowes -- General Electric -- SAS Institute -- Bell Atlantic -- Thought Generator -- Knowing the Customer -- Dick's Supermarkets -- DaimlerChrysler/debis Financial Services -- British Airways -- Nabisco -- CrossWorlds Software -- Thought Generator -- Respecting the Channel -- Xerox -- Hewlett-Packard -- Great Plains -- Thought Generator -- Tool Makers -- DoubleClick -- Oracle -- Sabre Travel Information Network -- Thought Generator.".
- catalog description "Includes bibliographical references (p. 249-262) and index.".
- catalog extent "xix, 268 p. ;".
- catalog identifier "0385494084".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York : Currency/Doubleday,".
- catalog subject "658.8/12 21".
- catalog subject "Consumers' preferences.".
- catalog subject "Customer relations Management.".
- catalog subject "HF5415.5 .P46 1999".
- catalog subject "Relationship marketing.".
- catalog tableOfContents "Hungry Dragons -- Scouts, Pathfinders and Navigators -- What Is "One-to-One Marketing"? -- So Old It Seems New -- Pre-Existing Circumstances -- Trusted Agents -- First USA -- Franklin University -- Thought Generator -- Using Technology -- American Airlines -- Previnter -- Levi Strauss -- 1-800-FLOWERS -- First Union -- Thought Generator -- Organization, Culture and Change -- USAA -- Southern New England Telephone -- Thought Generator -- Customer Focus -- La Mansion del Rio Hotel -- Royal Bank of Canada -- Oxford Health Plans -- French Rags -- Carrollton Fire Department -- Thought Generator -- Culture of Service -- Pitney Bowes -- General Electric -- SAS Institute -- Bell Atlantic -- Thought Generator -- Knowing the Customer -- Dick's Supermarkets -- DaimlerChrysler/debis Financial Services -- British Airways -- Nabisco -- CrossWorlds Software -- Thought Generator -- Respecting the Channel -- Xerox -- Hewlett-Packard -- Great Plains -- Thought Generator -- Tool Makers -- DoubleClick -- Oracle -- Sabre Travel Information Network -- Thought Generator.".
- catalog title "The one to one manager : real-world lessons in customer relationship management / Don Peppers and Martha Rogers.".
- catalog type "text".