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- catalog contributor b11454554.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description "Includes bibliographical references (p. 377-394) and index.".
- catalog description "Pt. 1. Strategic Choices in Competitive Markets -- 1. Managing in Turbulent Markets -- 2. Strategies for Competing -- Pt. 2. Processes for Developing Market-Driven Strategies -- 3. Making Strategic Decisions -- 4. Adaptive Planning -- Pt. 3. Assessing the Competitive Position -- 5. Understanding Competitive Markets: Their Structure and Attractiveness -- 6. Assessing Advantages -- Pt. 4. Choosing Arenas and Advantages -- 7. Deciding How to Compete -- 8. Deciding Where to Compete: Focusing and Sustaining the Advantage -- 9. Gaining Access to Markets -- 10. Responding to Global Markets -- Pt. 5. Renewing the Strategy -- 11. Charting New Directions: Conditions for Successful Renewal -- 12. Setting the Growth Direction -- Pt. 6. Issues in Implementing Market-Driven Strategies -- 13. Choosing Market Strategies -- 14. Building a Market-Driven Organization: The Key to Competing Effectively.".
- catalog extent "xix, 405 p. :".
- catalog hasFormat "Market driven strategy.".
- catalog identifier "068486536X".
- catalog isFormatOf "Market driven strategy.".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog relation "Market driven strategy.".
- catalog subject "658.8/02 21".
- catalog subject "HF5415.13 .D368 2000".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "Pt. 1. Strategic Choices in Competitive Markets -- 1. Managing in Turbulent Markets -- 2. Strategies for Competing -- Pt. 2. Processes for Developing Market-Driven Strategies -- 3. Making Strategic Decisions -- 4. Adaptive Planning -- Pt. 3. Assessing the Competitive Position -- 5. Understanding Competitive Markets: Their Structure and Attractiveness -- 6. Assessing Advantages -- Pt. 4. Choosing Arenas and Advantages -- 7. Deciding How to Compete -- 8. Deciding Where to Compete: Focusing and Sustaining the Advantage -- 9. Gaining Access to Markets -- 10. Responding to Global Markets -- Pt. 5. Renewing the Strategy -- 11. Charting New Directions: Conditions for Successful Renewal -- 12. Setting the Growth Direction -- Pt. 6. Issues in Implementing Market-Driven Strategies -- 13. Choosing Market Strategies -- 14. Building a Market-Driven Organization: The Key to Competing Effectively.".
- catalog title "Market driven strategy : processes for creating value / George S. Day ; with a new introduction.".
- catalog type "text".