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- catalog abstract "Shares research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.".
- catalog contributor b11454560.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Includes bibliographical references (p. 263-274) and index.".
- catalog description "Introduction: Move to the Market -- pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change. App. Is Your Organization Market Driven?".
- catalog description "Shares research on marketing strategies, using examples from Virgin Atlantic, General Electric, Procter & Gamble, and Staples to show which techniques work, and which do not.".
- catalog extent "xii, 285 p. :".
- catalog identifier "0684864673".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : Free Press,".
- catalog subject "658.8 21".
- catalog subject "Consumer satisfaction.".
- catalog subject "Customer relations.".
- catalog subject "HF5415.13 .D367 1999".
- catalog subject "Marketing Management.".
- catalog subject "Sales management.".
- catalog tableOfContents "Introduction: Move to the Market -- pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change. App. Is Your Organization Market Driven?".
- catalog title "The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day.".
- catalog type "text".