Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008234508/catalog> ?p ?o. }
Showing items 1 to 28 of
28
with 100 items per page.
- catalog abstract ""The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains, and profitability. It's not so much what you sell today, but how you sell it. And there is no going back."--BOOK JACKET. "In Channel Champions, Booz-Allen & Hamilton consultants Steven Wheeler and Evan Hirsh write about dozens of companies that have excelled in this channel-driven economy."--Jacket.".
- catalog contributor b11454570.
- catalog contributor b11454571.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains, and profitability. It's not so much what you sell today, but how you sell it. And there is no going back."--BOOK JACKET. "In Channel Champions, Booz-Allen & Hamilton consultants Steven Wheeler and Evan Hirsh write about dozens of companies that have excelled in this channel-driven economy."--Jacket.".
- catalog description "Foreword / William F. Stasior -- Preface -- Section 1 : (Re)think channels -- 1. The channel advantage : from products to customer relationships -- 2. Channel management : a framework for revolution -- Section 2 : The channel management process -- 3. Step one : Understand customer needs -- 4. Step two : Develop new channel concepts -- 5. Step three : Pilot test -- 6. Step four : Rapid roll-out -- 7. Step five : Study the results and adapt your channel -- Section 3 : Channel challenges -- 8. Managing channel conflict -- 9. Maximizing channel economics -- 10. The one-to-one advantage -- Notes -- The authors -- Index -- Booz-Allen & Hamilton.".
- catalog description "Includes bibliographical references (p. 201-205) and index.".
- catalog extent "xxiv, 223 p. :".
- catalog hasFormat "Channel champions.".
- catalog identifier "0787950343".
- catalog isFormatOf "Channel champions.".
- catalog isPartOf "A Strategy & business book".
- catalog isPartOf "The Jossey-Bass business & management series".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "San Francisco, Calif. : Jossey-Bass,".
- catalog relation "Channel champions.".
- catalog subject "658.8 21".
- catalog subject "HF5415 .W484 1999".
- catalog subject "Marketing Management.".
- catalog subject "Marketing.".
- catalog tableOfContents "Foreword / William F. Stasior -- Preface -- Section 1 : (Re)think channels -- 1. The channel advantage : from products to customer relationships -- 2. Channel management : a framework for revolution -- Section 2 : The channel management process -- 3. Step one : Understand customer needs -- 4. Step two : Develop new channel concepts -- 5. Step three : Pilot test -- 6. Step four : Rapid roll-out -- 7. Step five : Study the results and adapt your channel -- Section 3 : Channel challenges -- 8. Managing channel conflict -- 9. Maximizing channel economics -- 10. The one-to-one advantage -- Notes -- The authors -- Index -- Booz-Allen & Hamilton.".
- catalog title "Channel champions : how leading companies build new strategies to serve customers / Steven Wheeler, Evan Hirsh ; foreword by William F. Stasior.".
- catalog type "text".