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• catalog abstract ""This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.".
• catalog contributor b11459336.
• catalog created "1998.".
• catalog date "1998".
• catalog date "1998.".
• catalog dateCopyrighted "1998.".
• catalog description ""This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.".
• catalog description "Includes bibliographical references (p. [362]-372) and index.".
• catalog description "The Guerrilla Approach to Marketing -- Updated -- What Is Guerrilla Marketing? -- Entrepreneurial Marketing: The Guerrilla Difference -- The Thirteen Most Important Marketing Secrets -- The Blueprint: Developing a Guerrilla Marketing Plan -- Secrets of Developing a Creative Marketing Program -- Secrets of Selecting Marketing Methods -- Secrets of Saving Marketing Money -- Secrets of Obtaining Free Research -- Mini-Media Marketing -- Canvassing: Marketing on an Eye-to-Eye Basis -- Personal Letters: Inexpensive and Effective -- Telephone Marketing: Dialing for Dollars -- Circulars and Brochures: How, Where, and When -- Classified Advertising Hints: Making Small Beautiful -- Signs: Big and Little -- The Yellow Pages: Turn Them to Gold -- Maxi-Media Marketing -- Newspapers: How to Use Them with Genius -- Magazine Advertising -- Radio: It Costs a Lot Less Than You Think -- Television: How to Use It, How Not to Abuse It -- Outdoor Advertising: What It Can and Cannot Do -- Direct-Mail Marketing: Pinpointing Your Prospects -- Nonmedia Marketing -- Advertising Specialties and Samples: If You've Got It, Flaunt It -- Free Seminars, Consultations, and Demonstrations: Show and Sell -- Trade Shows, Exhibits, Fairs: Making a Public Spectacle -- Miscellaneous Marketing Tools -- Public Relations: Instant Credibility -- Professional Marketing -- Launching Your Guerrilla Marketing Attack -- How Guerrillas Use Psychology -- How Guerrillas Win Battles -- Information Arsenal for Guerrillas.".
• catalog extent "viii, 388 p. ;".
• catalog identifier "0395906253".
• catalog issued "1998".
• catalog issued "1998.".
• catalog language "eng".
• catalog publisher "Boston : Houghton Mifflin,".
• catalog subject "658.8 21".
• catalog subject "Advertising.".
• catalog subject "HF5415 .L477 1998".
• catalog subject "Marketing.".
• catalog subject "Small business Management.".
• catalog tableOfContents "The Guerrilla Approach to Marketing -- Updated -- What Is Guerrilla Marketing? -- Entrepreneurial Marketing: The Guerrilla Difference -- The Thirteen Most Important Marketing Secrets -- The Blueprint: Developing a Guerrilla Marketing Plan -- Secrets of Developing a Creative Marketing Program -- Secrets of Selecting Marketing Methods -- Secrets of Saving Marketing Money -- Secrets of Obtaining Free Research -- Mini-Media Marketing -- Canvassing: Marketing on an Eye-to-Eye Basis -- Personal Letters: Inexpensive and Effective -- Telephone Marketing: Dialing for Dollars -- Circulars and Brochures: How, Where, and When -- Classified Advertising Hints: Making Small Beautiful -- Signs: Big and Little -- The Yellow Pages: Turn Them to Gold -- Maxi-Media Marketing -- Newspapers: How to Use Them with Genius -- Magazine Advertising -- Radio: It Costs a Lot Less Than You Think -- Television: How to Use It, How Not to Abuse It -- Outdoor Advertising: What It Can and Cannot Do -- Direct-Mail Marketing: Pinpointing Your Prospects -- Nonmedia Marketing -- Advertising Specialties and Samples: If You've Got It, Flaunt It -- Free Seminars, Consultations, and Demonstrations: Show and Sell -- Trade Shows, Exhibits, Fairs: Making a Public Spectacle -- Miscellaneous Marketing Tools -- Public Relations: Instant Credibility -- Professional Marketing -- Launching Your Guerrilla Marketing Attack -- How Guerrillas Use Psychology -- How Guerrillas Win Battles -- Information Arsenal for Guerrillas.".
• catalog title "Guerrilla marketing : secrets for making big profits from your small business / Jay Conrad Levinson.".
• catalog type "text".