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- catalog abstract ""In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations."--BOOK JACKET. "An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products."--Jacket.".
- catalog contributor b11459362.
- catalog contributor b11459363.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""In this book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations."--BOOK JACKET. "An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Product Innovation--The Business Process That Drives Growth -- Linking Product Innovation with Business Growth -- Business Considerations for a Single Product -- Time Dynamics of the Innovation Engine -- The Process of Product Innovation -- The Innovation Engine--Fundamental Principles -- Operation of the Product Innovation Process -- Project Management Considerations -- Leading Product Innovation--Upper Management Roles -- Leading, Managing, and Building the Innovation Engine -- Managing Improvements to the Innovation Process -- Creating the Environment -- Organizational Vision--The Guiding Force Field -- Leadership and the Creative Environment -- Measures of Success -- Measuring Product Innovation Performance -- A Mathematical Link between New Product Investment and Revenue Growth.".
- catalog extent "xiii, 434 p. :".
- catalog identifier "0471345172 (cloth : alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : John Wiley,".
- catalog subject "658.5/75 21".
- catalog subject "HD69.N4 P34 1999".
- catalog subject "New products Management.".
- catalog tableOfContents "Product Innovation--The Business Process That Drives Growth -- Linking Product Innovation with Business Growth -- Business Considerations for a Single Product -- Time Dynamics of the Innovation Engine -- The Process of Product Innovation -- The Innovation Engine--Fundamental Principles -- Operation of the Product Innovation Process -- Project Management Considerations -- Leading Product Innovation--Upper Management Roles -- Leading, Managing, and Building the Innovation Engine -- Managing Improvements to the Innovation Process -- Creating the Environment -- Organizational Vision--The Guiding Force Field -- Leadership and the Creative Environment -- Measures of Success -- Measuring Product Innovation Performance -- A Mathematical Link between New Product Investment and Revenue Growth.".
- catalog title "Leading product innovation : accelerating growth in a product-based business / Marvin L. Patterson with John A. Fenoglio.".
- catalog type "text".