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- catalog abstract ""This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns." "The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms."--Jacket.".
- catalog alternative "Strategic communications for nonprofits".
- catalog contributor b11480724.
- catalog contributor b11480725.
- catalog contributor b11480726.
- catalog contributor b11480727.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns." "The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms."--Jacket.".
- catalog description "Includes bibliographic references (p. 169-173).".
- catalog description "The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.".
- catalog extent "xviii, 188 p. :".
- catalog hasFormat "Jossey-Bass guide to strategic communications for nonprofits.".
- catalog identifier "0787943738 (acid-free paper)".
- catalog isFormatOf "Jossey-Bass guide to strategic communications for nonprofits.".
- catalog isPartOf "The Jossey-Bass nonprofit and public management series".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "San Francisco, Calif. : Jossey-Bass,".
- catalog relation "Jossey-Bass guide to strategic communications for nonprofits.".
- catalog subject "659.2/88 21".
- catalog subject "Corporations Public relations.".
- catalog subject "HD62.6 .B66 1999".
- catalog subject "Nonprofit organizations Management.".
- catalog tableOfContents "The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results.".
- catalog title "Strategic communications for nonprofits".
- catalog title "The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / Kathy Bonk, Henry Griggs, Emily Tynes.".
- catalog type "text".