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- catalog abstract ""Hands-On Social Marketing provides a comprehensive guide to the social marketing process for professionals who wish to influence health or social behaviors using effective techniques of this emerging field. This book leads the reader throughout the steps involved in developing, implementing, and evaluating a social marketing program. Hands-On Social Marketing also includes comprehensive worksheets and practical sidebars providing expert advice. This "how-to" book is both instructional and functional, with an emphasis on low-cost methods and do-it-yourself guidelines."--Jacket.".
- catalog contributor b11480765.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Hands-On Social Marketing provides a comprehensive guide to the social marketing process for professionals who wish to influence health or social behaviors using effective techniques of this emerging field. This book leads the reader throughout the steps involved in developing, implementing, and evaluating a social marketing program. Hands-On Social Marketing also includes comprehensive worksheets and practical sidebars providing expert advice. This "how-to" book is both instructional and functional, with an emphasis on low-cost methods and do-it-yourself guidelines."--Jacket.".
- catalog description "Includes bibliographical references (p. 223-240) and index.".
- catalog description "Sect. I. What is Social Marketing? Ch. 1. Social Marketing Basics. Ch. 2. Not Just Business as Usual. Ch. 3. The Social Marketing Mix. Ch. 4. The Social Marketing Process -- Sect. II. Step 1: Planning. Ch. 5. Formative Research in Social Marketing. Ch. 6. Analysis. Ch. 7. Segmenting the Target Audience. Ch. 8. Strategy Development -- Sect. III. Step 2: Message and Materials Development. Ch. 9. Identifying Appropriate Channels. Ch. 10. Developing Effective Messages. Ch. 11. Producing Creative Executions -- Sect. IV. Step 3: Pretesting. Ch. 12. Pretesting Principles. Ch. 13. Conducting the Pretest. Ch. 14. Using the Pretesting Results -- Sect. V. Step 4: Implementation. Ch. 15. Developing an Implementation Plan.".
- catalog extent "x, 262 p. ;".
- catalog identifier "0761908668 (hardcover : acid-free paper)".
- catalog identifier "0761908676 (pbk. : acid-free paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog subject "658.8 21".
- catalog subject "HF5414 .W44 1999".
- catalog subject "Social Marketing.".
- catalog subject "Social marketing.".
- catalog subject "W 74 W424h 1999".
- catalog tableOfContents "Sect. I. What is Social Marketing? Ch. 1. Social Marketing Basics. Ch. 2. Not Just Business as Usual. Ch. 3. The Social Marketing Mix. Ch. 4. The Social Marketing Process -- Sect. II. Step 1: Planning. Ch. 5. Formative Research in Social Marketing. Ch. 6. Analysis. Ch. 7. Segmenting the Target Audience. Ch. 8. Strategy Development -- Sect. III. Step 2: Message and Materials Development. Ch. 9. Identifying Appropriate Channels. Ch. 10. Developing Effective Messages. Ch. 11. Producing Creative Executions -- Sect. IV. Step 3: Pretesting. Ch. 12. Pretesting Principles. Ch. 13. Conducting the Pretest. Ch. 14. Using the Pretesting Results -- Sect. V. Step 4: Implementation. Ch. 15. Developing an Implementation Plan.".
- catalog title "Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich.".
- catalog type "text".