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- catalog contributor b11480766.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: The Vicissitudes of International Advertising / John Philip Jones -- The Realities of International Advertising -- International Advertising Developments / Ashish Banerjee -- International Advertising: How Far Can It Fly? / Roderick White -- Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- Women as an Advertising Target: An International Overview / Rena Bartos -- Media May Be Global, but Is Youth? / Rosemary Ford, Adam Phillips -- An International Circumnavigation -- Rational Arguments and Emotional Envelopes: American and British Advertising Compared / John Philip Jones -- The Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- Print Advertising--and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- The Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- Australia: A Western or Eastern Advertising Market? / Paul Gaskin -- The Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- Japan: The Advertising Agency Scene / John Philip Jones -- The Asia Pacific Tigers / Michael Ewing -- Is India an Asian Tiger? / John Philip Jones -- China: Advertising Yesterday and Today / Hong Cheng -- An International Perspective on Measurement and Evaluation -- How Single-Source Research First Developed / Colin McDonald.".
- catalog extent "412 p. :".
- catalog hasFormat "International advertising.".
- catalog identifier "0761912444 (acid-free paper)".
- catalog identifier "0761912452 (pbk. : acid-free paper)".
- catalog isFormatOf "International advertising.".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
- catalog relation "International advertising.".
- catalog subject "659.1 21".
- catalog subject "Advertising media planning.".
- catalog subject "Advertising.".
- catalog subject "Comparative advertising.".
- catalog subject "HF5823 .I59 2000".
- catalog tableOfContents "Introduction: The Vicissitudes of International Advertising / John Philip Jones -- The Realities of International Advertising -- International Advertising Developments / Ashish Banerjee -- International Advertising: How Far Can It Fly? / Roderick White -- Alice in Disneyland: A Creative View of International Advertising / Jeremy Bullmore -- Brand and Consumer Values in Global Marketing / Harold F. Clark, Jr. -- Mapping Cultural Values for Global Marketing and Advertising / Marieke de Mooij -- Women as an Advertising Target: An International Overview / Rena Bartos -- Media May Be Global, but Is Youth? / Rosemary Ford, Adam Phillips -- An International Circumnavigation -- Rational Arguments and Emotional Envelopes: American and British Advertising Compared / John Philip Jones -- The Power of Advertising, Myths and Realities: Evidence From Norway / Thorolf Helgesen -- Print Advertising--and How an American Creative Man Learned to Operate in an International Environment / Jonathan Brand -- The Emergence of Advertising in Russia / Ludmilla Gricenko Wells -- Australia: A Western or Eastern Advertising Market? / Paul Gaskin -- The Emperor's New Clothes: A View From Australia on the Creative Process / Jill Powell -- Japan: The Advertising Agency Scene / John Philip Jones -- The Asia Pacific Tigers / Michael Ewing -- Is India an Asian Tiger? / John Philip Jones -- China: Advertising Yesterday and Today / Hong Cheng -- An International Perspective on Measurement and Evaluation -- How Single-Source Research First Developed / Colin McDonald.".
- catalog title "International advertising : realities and myths / edited by John Philip Jones.".
- catalog type "text".