Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008257841/catalog> ?p ?o. }
Showing items 1 to 32 of
32
with 100 items per page.
- catalog abstract ""The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket.".
- catalog contributor b11488801.
- catalog coverage "United States Politics and government 20th century.".
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--Jacket.".
- catalog description "Includes bibliographical references (p. 147-153) and indexes.".
- catalog description "The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.".
- catalog extent "xviii, 166 p. ;".
- catalog hasFormat "Mass marketing of politics.".
- catalog identifier "0761909583 (cloth : alk. paper)".
- catalog identifier "0761909591 (pbk. : alk. paper)".
- catalog isFormatOf "Mass marketing of politics.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Thousand Oaks : Sage Publications,".
- catalog relation "Mass marketing of politics.".
- catalog spatial "United States Politics and government 20th century.".
- catalog spatial "United States".
- catalog spatial "United States.".
- catalog subject "324.7/2/0973 21".
- catalog subject "Democracy United States.".
- catalog subject "JK2281 .N484 1999".
- catalog subject "Marketing United States.".
- catalog subject "Political campaigns United States.".
- catalog subject "Presidents United States Election.".
- catalog tableOfContents "The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.".
- catalog title "The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.".
- catalog type "text".