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- catalog abstract ""In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value - no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers and business-to-business, use one-to-one marketing techniques to create customers for life, conduct highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.".
- catalog alternative "Guide to marketing on the Internet".
- catalog contributor b11495929.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value - no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers and business-to-business, use one-to-one marketing techniques to create customers for life, conduct highly effective public relations campaigns, and use the Internet as a customer support center."--Jacket.".
- catalog description "pt. 1. Online Marketing Strategy -- pt. 2. Online Selling -- pt. 3. Promoting Your Web Site -- pt. 4. Creating Customers for Life with One-to-One Marketing Programs -- pt. 5. Online Marketing Tools -- pt. 6. Online Media Relations -- Janal Communications Seminars, Consulting.".
- catalog extent "xv, 392 p. :".
- catalog identifier "0471349763 (alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "New York : John Wiley,".
- catalog subject "658.8/00285/4678 21".
- catalog subject "HF5415.1265 .J358 2000".
- catalog subject "Internet marketing.".
- catalog tableOfContents "pt. 1. Online Marketing Strategy -- pt. 2. Online Selling -- pt. 3. Promoting Your Web Site -- pt. 4. Creating Customers for Life with One-to-One Marketing Programs -- pt. 5. Online Marketing Tools -- pt. 6. Online Media Relations -- Janal Communications Seminars, Consulting.".
- catalog title "Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life / Daniel S. Janal.".
- catalog title "Guide to marketing on the Internet".
- catalog type "text".