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- catalog abstract ""This text meets the needs of modern marketers by equipping them with specialized marketing communications skills at an international level. With contributions from an international team of academics and practitioners, it provides comprehensive coverage of international marketing communications, drawing together all aspects of the field into one broad volume."--Jacket.".
- catalog contributor b11506105.
- catalog created "1999.".
- catalog date "1999.".
- catalog date "2000".
- catalog dateCopyrighted "1999.".
- catalog description ""This text meets the needs of modern marketers by equipping them with specialized marketing communications skills at an international level. With contributions from an international team of academics and practitioners, it provides comprehensive coverage of international marketing communications, drawing together all aspects of the field into one broad volume."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "pt. 1. General Overview: Issues and Concepts. 1. International Marketing Communications: An Introduction and Overview / Sylvester O. Monye. 2. International Marketing Communications Explained / Michael J. Baker. 3. Cross-Cultural Advertising / Chris C. Simango. 4. American Culture and Advertising / Dag Bennett. 5. Global Advertising / Sylvester O. Monye -- pt. 2. Aspects of International Marketing Communications. 6. The Role of Packaging and Branding in International Marketing Communications / Frances Ekwulugo. 7. International Public Relations Management / Sam Black. 8. The Role of Trade Fairs and Exhibitions in International Marketing Communications / Lakhdar Boukersi.".
- catalog extent "xv, 294 p. :".
- catalog identifier "0631200916 (alk. paper)".
- catalog identifier "0631209131 (alk. paper)".
- catalog issued "1999.".
- catalog issued "2000".
- catalog language "eng".
- catalog publisher "Oxford, UK ; Malden, MA : Blackwell,".
- catalog subject "658.8/48 21".
- catalog subject "Advertising.".
- catalog subject "Communication in marketing.".
- catalog subject "Communication, International.".
- catalog subject "Export marketing.".
- catalog subject "HF5415.123 .H36 1999".
- catalog subject "Marketing.".
- catalog tableOfContents "pt. 1. General Overview: Issues and Concepts. 1. International Marketing Communications: An Introduction and Overview / Sylvester O. Monye. 2. International Marketing Communications Explained / Michael J. Baker. 3. Cross-Cultural Advertising / Chris C. Simango. 4. American Culture and Advertising / Dag Bennett. 5. Global Advertising / Sylvester O. Monye -- pt. 2. Aspects of International Marketing Communications. 6. The Role of Packaging and Branding in International Marketing Communications / Frances Ekwulugo. 7. International Public Relations Management / Sam Black. 8. The Role of Trade Fairs and Exhibitions in International Marketing Communications / Lakhdar Boukersi.".
- catalog title "The handbook of international marketing communications / edited by Sylvester O. Monye.".
- catalog type "text".