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- catalog alternative "Peterson's breaking into advertising".
- catalog contributor b11512373.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "section 1. Ad business and the roads to get there -- ch. 1. Ad business -- ch. 2. Review of advertising 101 -- ch. 3. Three routes to get you there -- ch. 4. Kinds of jobs in advertising -- section 2. Use the principles of good advertising to develop your "break-in" plan -- ch. 5. Step 1: first up is to know the product -- ch. 6. Step 2: know the customer -- ch. 7. Step 3: know the competition -- ch. 8. Step 4: develop a plan -- ch. 9. Step 5: put together a presentation package -- ch. 10. Step 6: make the presentation and capture the job -- ch. 11. Reaching out to new-tech advertising -- ch. 12. Getting ahead in the industry -- section 3. Looking beyond your first job -- ch. 13. Time to move up? to move around? or out? -- ch. 14. Pack your climbing gear.".
- catalog extent "235 p. ;".
- catalog identifier "0768901227 (pbk.)".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "Princeton, N.J. : Peterson's,".
- catalog subject "659.1/023/73 21".
- catalog subject "Advertising Vocational guidance.".
- catalog subject "HF5828.4 .S64 1998".
- catalog subject "Job hunting.".
- catalog tableOfContents "section 1. Ad business and the roads to get there -- ch. 1. Ad business -- ch. 2. Review of advertising 101 -- ch. 3. Three routes to get you there -- ch. 4. Kinds of jobs in advertising -- section 2. Use the principles of good advertising to develop your "break-in" plan -- ch. 5. Step 1: first up is to know the product -- ch. 6. Step 2: know the customer -- ch. 7. Step 3: know the competition -- ch. 8. Step 4: develop a plan -- ch. 9. Step 5: put together a presentation package -- ch. 10. Step 6: make the presentation and capture the job -- ch. 11. Reaching out to new-tech advertising -- ch. 12. Getting ahead in the industry -- section 3. Looking beyond your first job -- ch. 13. Time to move up? to move around? or out? -- ch. 14. Pack your climbing gear.".
- catalog title "Breaking into advertising : how to market yourself like a professional / Jeanette Smith.".
- catalog title "Peterson's breaking into advertising".
- catalog type "text".