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- catalog alternative "Journal of Euro-marketing.".
- catalog contributor b11512397.
- catalog contributor b11512398.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Examining culture from both sides of the pond / Phil Harris, Camille Schuster -- Managing inter-firm adaptation processes : an examination of case study evidence from the European telecommunications industry / Ross Brennan, Peter W. Turnbull -- A cross cultural study of juvenile response to anti-smoking advertisements / Pascale Quester -- Intergenerational and cultural differences in materialism : an empirical investigation of consumers from France and the U.S.A. / William J. Lundstrom, D. Steven White -- The model professionals? Political marketing in the United States and the prospects of Americanization of global campaigning / Margaret Scammell.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xii, 94 p. ;".
- catalog identifier "0789007525 (alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : International Business Press,".
- catalog subject "658.8 21".
- catalog subject "HF5415 .N46 1999".
- catalog subject "Marketing Cross-cultural studies.".
- catalog tableOfContents "Examining culture from both sides of the pond / Phil Harris, Camille Schuster -- Managing inter-firm adaptation processes : an examination of case study evidence from the European telecommunications industry / Ross Brennan, Peter W. Turnbull -- A cross cultural study of juvenile response to anti-smoking advertisements / Pascale Quester -- Intergenerational and cultural differences in materialism : an empirical investigation of consumers from France and the U.S.A. / William J. Lundstrom, D. Steven White -- The model professionals? Political marketing in the United States and the prospects of Americanization of global campaigning / Margaret Scammell.".
- catalog title "Newer insights into marketing : cross-cultural and cross-national perspectives / Camille P. Schuster, Phil Harris, editors.".
- catalog type "text".