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- catalog alternative "Journal of international consumer marketing.".
- catalog contributor b11512399.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction / T. S. Chan -- Product-country images in Canada and in the People's Republic of China / Sadrudin A. Ahmed, Alain d'Astous -- The effects of country-of-brand and brand name on product evaluation and consideration : a cross-country comparison / John S. Hulland -- Communicating with the cohort : exploring Generation X Asia's attitudes towards advertising / Michael T. Ewing, Albert Caruana -- Segmenting China's consumer market : a hybrid approach / Geng Cui -- Culture and the fast-food marketing mix in the People's Republic of China and the USA : implications for research and marketing / Patricia M. Anderson, Xiaohong He -- Influence of Chinese cultural values on consumer behavior : a proposed model of gift-purchasing behavior in Hong Kong / Oliver H. M. Yau, T. S. Chan, K. F. Lau.".
- catalog extent "122 p. :".
- catalog identifier "078900691X (alk. paper)".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "New York : International Business Press,".
- catalog spatial "Asia.".
- catalog subject "658.8/342/095 21".
- catalog subject "Consumer behavior Asia.".
- catalog subject "HF5415.33.A78 C66 1999".
- catalog tableOfContents "Introduction / T. S. Chan -- Product-country images in Canada and in the People's Republic of China / Sadrudin A. Ahmed, Alain d'Astous -- The effects of country-of-brand and brand name on product evaluation and consideration : a cross-country comparison / John S. Hulland -- Communicating with the cohort : exploring Generation X Asia's attitudes towards advertising / Michael T. Ewing, Albert Caruana -- Segmenting China's consumer market : a hybrid approach / Geng Cui -- Culture and the fast-food marketing mix in the People's Republic of China and the USA : implications for research and marketing / Patricia M. Anderson, Xiaohong He -- Influence of Chinese cultural values on consumer behavior : a proposed model of gift-purchasing behavior in Hong Kong / Oliver H. M. Yau, T. S. Chan, K. F. Lau.".
- catalog title "Consumer behavior in Asia : issues and marketing practice / T.S. Chan, editor.".
- catalog type "text".