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- catalog abstract "Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.".
- catalog contributor b11513409.
- catalog contributor b11513410.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description "Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.".
- catalog description "Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.".
- catalog description "Includes bibliographical references (p. 140-149).".
- catalog extent "xiii, 160 p. :".
- catalog identifier "0865714061".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "Gabriola Island, BC : New Society Publishers,".
- catalog spatial "United States".
- catalog subject "Community Participation.".
- catalog subject "Conservation of Natural Resources.".
- catalog subject "Environmental responsibility Citizen participation.".
- catalog subject "Environmental responsibility United States Citizen participation.".
- catalog subject "GE195.7 .M36 1999".
- catalog subject "QH 75 M157 1999".
- catalog subject "Social Marketing.".
- catalog tableOfContents "Fostering Sustainable Behavior -- Regulation -- Information -- Changing Attitudes to Influence Behavior -- Promoting Economic Self-Interest -- Community-Based Social Marketing: An Overview -- Uncovering Barriers and Benefits -- Three Steps for Uncovering Barriers and Benefits -- Literature Review -- Conducting a Literature Search -- Qualitative Research -- Observational Studies -- Observational Example: Recycling in a Public Area -- Focus Groups -- Example: What questions matter? -- Survey -- Seven Steps in Creating a Survey -- Some Closing Thoughts -- Commitment: From Good Intentions to Action -- Understanding Commitment -- Commitment and Sustainable Behavior -- Building Commitment into Your Program -- A Checklist for Using Commitment -- Examples: Using Commitment to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Prompts: Remembering to Act Sustainably -- Prompts and Sustainable Behavior -- Prompts and Source Reduction -- Building Prompts into Your Program -- A Checklist for Using Prompts -- Examples: Using Prompts to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Norms: Building Community Support -- Social Norms and Sustainable Behavior -- Using Norms Effectively -- A Checklist for Using Norms -- Examples: Using Norms to Foster Sustainable Behavior -- Waste Reduction -- Energy Conservation -- Water Conservation -- Transportation -- Communication: Creating Effective Messages.".
- catalog title "Fostering sustainable behavior : an introduction to community-based social marketing / Doug McKenzie Mohr and William Smith.".
- catalog type "text".