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- catalog abstract ""An introductory text for mass communications courses - generally taught at the first- or second-year level - this book covers communication and its effect on Canadian society. From print media, radio, film, and television, to the greatly expanding world of digital media, such as the Internet and e-mail, more and more mass communications permeates all aspects of our lives. This book provides a framework for understanding the rapidly changing field of mass communication and all its forms. Themes explored in this text include: media theories, the mass media, culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists and content producers, technology and current issues, and globalization. This edition has been revised with updated examples and information. The text is illustrated by numerous photos, media articles, political cartoons, and various samples of communications material."--Jacket.".
- catalog contributor b11521854.
- catalog contributor b11521855.
- catalog created "2001.".
- catalog date "2001".
- catalog date "2001.".
- catalog dateCopyrighted "2001.".
- catalog description ""An introductory text for mass communications courses - generally taught at the first- or second-year level - this book covers communication and its effect on Canadian society. From print media, radio, film, and television, to the greatly expanding world of digital media, such as the Internet and e-mail, more and more mass communications permeates all aspects of our lives. This book provides a framework for understanding the rapidly changing field of mass communication and all its forms. Themes explored in this text include: media theories, the mass media, culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists and content producers, technology and current issues, and globalization. This edition has been revised with updated examples and information. The text is illustrated by numerous photos, media articles, political cartoons, and various samples of communications material."--Jacket.".
- catalog description "Includes bibliographical references (p. [336]-349) and index.".
- catalog extent "xiii, 359 p. :".
- catalog identifier "0195415280".
- catalog issued "2001".
- catalog issued "2001.".
- catalog language "eng".
- catalog publisher "Don Mills, Ont. ; Oxford : Oxford University Press,".
- catalog spatial "Canada.".
- catalog subject "302.20971 21".
- catalog subject "Communication Canada.".
- catalog subject "Communication and technology Canada.".
- catalog subject "Mass media Canada.".
- catalog subject "P92.C3 L67 2001".
- catalog title "Mass communication in Canada / Rowland Lorimer, Mike Gasher.".
- catalog type "text".