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- catalog abstract "Film goes behind the scenes in the family-owned Italian firm that has been considered one of the world's most successful companies to examine the reasons for its success, its controversial advertising campaign, and its prospects for the future.".
- catalog alternative "United Colors of Benetton.".
- catalog alternative "Unravelling of Benetton.".
- catalog contributor b11522270.
- catalog contributor b11522271.
- catalog created "c1993.".
- catalog date "1993".
- catalog date "c1993.".
- catalog dateCopyrighted "c1993.".
- catalog description "Ali Ballantyne.".
- catalog description "Directed and produced by Peter Swain ; executive producer, Diarmuid Jeffreys ; camera, Jeremy Humphries ; music, Colin Towns ; editor, Jonathan Morris.".
- catalog description "Film goes behind the scenes in the family-owned Italian firm that has been considered one of the world's most successful companies to examine the reasons for its success, its controversial advertising campaign, and its prospects for the future.".
- catalog description "Interviewees: Maggie Alderson, Albert Alonzo, Luciano Benetton, Mark Champion, George Davies, Enrico Garzaroli, John Hegarty, Aldo Palmeri, Sara Poulten, Alice Rawsthorn, Oliviero Toscani, Victoria Wood, Piero Zarantonello ; skit cast, Terence Conoley, Gianpiero Porcaro, Nigel Nobes, Kelly Hull.".
- catalog description "Pt. 1. The unravelling of Benetton (20 min.) -- Pt. 2. [United Colors of Benetton advertising campaign] (18 min.)".
- catalog description "VHS.".
- catalog extent "1 videocassette (38 min.) :".
- catalog issued "1993".
- catalog issued "c1993.".
- catalog language "eng".
- catalog language "engita".
- catalog publisher "Princeton, NJ : Films for the Humanities & Sciences [distributor],".
- catalog requires "VHS.".
- catalog subject "Advertising Moral and ethical aspects.".
- catalog subject "Advertising campaigns.".
- catalog subject "Benetton (Firm)".
- catalog subject "Benetton, Luciano, 1935-".
- catalog subject "Fashion merchandising.".
- catalog tableOfContents "Pt. 1. The unravelling of Benetton (20 min.) -- Pt. 2. [United Colors of Benetton advertising campaign] (18 min.)".
- catalog title "The Benetton story [videorecording] / Connaught Films ; a Films for the Humanities & Sciences presentation.".
- catalog title "United Colors of Benetton.".
- catalog title "Unravelling of Benetton.".
- catalog type "Videotapes. local".
- catalog type "image".