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- catalog contributor b11527744.
- catalog created "c1998.".
- catalog date "1998".
- catalog date "c1998.".
- catalog dateCopyrighted "c1998.".
- catalog description "Includes bibliographical references (p. 151-155).".
- catalog description "pt. 1. Traditional departments -- Account management: conducting the orchestra / Pam Keehn -- Creative department: what's the big idea? / Joan Wildemuth -- Media department: no longer the industry's stepchild / Sanjay Pradhan -- Planning department: psychoanalysis of the consumer / Phill Barufkin -- Traffic department: policing the agency / Sandra Claudio -- New business: the cutting edge of change / Richard Masterson -- pt. 2. Non-traditional agency -- Ethnic agencies: streamlining your market / John Steere -- Healthcare agencies: what's your specialty? / Wendi Sherman -- Sales promotion: special offer experts / Tim Hanlon -- Small agencies are big business / Dan de Guzman -- Direct marketing: narrowing the target / Michael Goldstein -- Interactive advertising: click on a career / Rob Goergen -- Automotive agencies: driving the deal / Stan Smith -- Corporate advertising: the in-house track / Vicky Vitarelli -- pt. 3. Keys to the entrance -- Letters, resumes, interviewing, networking / Regina Leonard -- U.S. ad agencies, associations, and recruiters.".
- catalog extent "xii, 155 p. ;".
- catalog hasFormat "Careers in advertising.".
- catalog identifier "0375750916".
- catalog isFormatOf "Careers in advertising.".
- catalog issued "1998".
- catalog issued "c1998.".
- catalog language "eng".
- catalog publisher "New York, NY : Princeton Review,".
- catalog relation "Careers in advertising.".
- catalog subject "659.1/023/73 21".
- catalog subject "Advertising Vocational guidance.".
- catalog subject "HF5828.4 .L43 1998".
- catalog tableOfContents "pt. 1. Traditional departments -- Account management: conducting the orchestra / Pam Keehn -- Creative department: what's the big idea? / Joan Wildemuth -- Media department: no longer the industry's stepchild / Sanjay Pradhan -- Planning department: psychoanalysis of the consumer / Phill Barufkin -- Traffic department: policing the agency / Sandra Claudio -- New business: the cutting edge of change / Richard Masterson -- pt. 2. Non-traditional agency -- Ethnic agencies: streamlining your market / John Steere -- Healthcare agencies: what's your specialty? / Wendi Sherman -- Sales promotion: special offer experts / Tim Hanlon -- Small agencies are big business / Dan de Guzman -- Direct marketing: narrowing the target / Michael Goldstein -- Interactive advertising: click on a career / Rob Goergen -- Automotive agencies: driving the deal / Stan Smith -- Corporate advertising: the in-house track / Vicky Vitarelli -- pt. 3. Keys to the entrance -- Letters, resumes, interviewing, networking / Regina Leonard -- U.S. ad agencies, associations, and recruiters.".
- catalog title "Careers in advertising / by Eva Lederman.".
- catalog type "text".