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- catalog abstract ""Corporate Combat adds the historical context and modern business application to the 'business is war' metaphor. It presents an interweaving of real military campaigns with actual business cases to demonstrate how millennia of military strategy can be used to build a competitive business strategy for the next century."--Jacket.".
- catalog contributor b11527757.
- catalog created "1999.".
- catalog date "1999".
- catalog date "1999.".
- catalog dateCopyrighted "1999.".
- catalog description ""Corporate Combat adds the historical context and modern business application to the 'business is war' metaphor. It presents an interweaving of real military campaigns with actual business cases to demonstrate how millennia of military strategy can be used to build a competitive business strategy for the next century."--Jacket.".
- catalog description "1. Corporate Combat, Market Warfare -- pt. I. The Three Most Important Lessons of Warfare. 2. The Force: Space Ratio. 3. The Tactical Primacy of the Defense. 4. The Importance of Possessing a SWAT -- pt. II. How to Develop a SWAT. 5. Alexander the Great -- Low-cost SWATs. 6. The Roman Legion -- Differentiated SWATs. 7. The English Longbow -- Focused SWATs -- pt. III. Combat Appreciation: How to Choose the Strategy that Is Right for You. 8. The Basic Strategic Options. 9. Head-to-head Strategies. 10. Raiding Strategies. 11. Conclusion.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "xiv, 262 p. ;".
- catalog identifier "1857882512".
- catalog issued "1999".
- catalog issued "1999.".
- catalog language "eng".
- catalog publisher "London ; Naperville, IL : Nicholas Brealey Pub.,".
- catalog subject "658 21".
- catalog subject "Competition.".
- catalog subject "HD31 .S572 2000".
- catalog subject "Industrial management.".
- catalog subject "Military art and science.".
- catalog subject "Strategic planning.".
- catalog tableOfContents "1. Corporate Combat, Market Warfare -- pt. I. The Three Most Important Lessons of Warfare. 2. The Force: Space Ratio. 3. The Tactical Primacy of the Defense. 4. The Importance of Possessing a SWAT -- pt. II. How to Develop a SWAT. 5. Alexander the Great -- Low-cost SWATs. 6. The Roman Legion -- Differentiated SWATs. 7. The English Longbow -- Focused SWATs -- pt. III. Combat Appreciation: How to Choose the Strategy that Is Right for You. 8. The Basic Strategic Options. 9. Head-to-head Strategies. 10. Raiding Strategies. 11. Conclusion.".
- catalog title "Corporate combat : the art of market warfare on the business battlefield / Nick Skellon.".
- catalog type "text".