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- catalog abstract ""Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.".
- catalog contributor b11529197.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.".
- catalog description "Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.".
- catalog description "In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog extent "380 p. :".
- catalog identifier "0801861934 (alk. paper)".
- catalog isPartOf "Studies in industry and society".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Baltimore, Md. : Johns Hopkins University Press,".
- catalog spatial "Great Britain".
- catalog spatial "United States".
- catalog subject "338.4/766668 21".
- catalog subject "Ceramic tableware industry Great Britain History.".
- catalog subject "Ceramic tableware industry United States History.".
- catalog subject "Consumers' preferences Great Britain History.".
- catalog subject "Consumers' preferences United States History.".
- catalog subject "Glassware industry Great Britain History.".
- catalog subject "Glassware industry United States History.".
- catalog subject "HD9620.5.T333 U63 2000".
- catalog tableOfContents "Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.".
- catalog title "Imagining consumers : design and innovation from Wedgwood to Corning / Regina Lee Blaszczyk.".
- catalog type "History. fast".
- catalog type "text".