Matches in Harvard for { <http://id.lib.harvard.edu/aleph/008292991/catalog> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- catalog abstract ""Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations." "Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--Jacket.".
- catalog contributor b11540395.
- catalog contributor b11540396.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations." "Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society."--Jacket.".
- catalog description "1. Funhouse Mirrors : The Apparatus of Advocacy -- 2. Advertising the Great War -- 3. Public Relations for Advertising : The Ethos of Advocacy -- 4. Turning the World Upside Down -- 5. Advocacy as a Profession -- 6. Habits of Mind -- 7. Advocacy as a Vocation : The Discernment of Representations -- 8. Make-Believe Worlds.".
- catalog description "Includes bibliographical references (p. 231-309) and index.".
- catalog extent "xii, 333 p., [14] p. of plates :".
- catalog identifier "0226389162 (alk. paper)".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Chicago : University of Chicago Press,".
- catalog spatial "United States.".
- catalog subject "659/.0973 21".
- catalog subject "Advertising United States.".
- catalog subject "HF5813.U6 J33 2000".
- catalog subject "Public relations United States.".
- catalog tableOfContents "1. Funhouse Mirrors : The Apparatus of Advocacy -- 2. Advertising the Great War -- 3. Public Relations for Advertising : The Ethos of Advocacy -- 4. Turning the World Upside Down -- 5. Advocacy as a Profession -- 6. Habits of Mind -- 7. Advocacy as a Vocation : The Discernment of Representations -- 8. Make-Believe Worlds.".
- catalog title "Image makers : advertising, public relations, and the ethos of advocacy / Robert Jackall and Janice M. Hirota.".
- catalog type "text".