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- catalog abstract ""How to Develop a Strategic Marketing Plan offers an innovative and pragmatic approach to strategic marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the book - provides planning forms and guidelines for customizing your own Strategic Marketing Plan (SMP)." "Actual case histories - from companies such as Campbell Soup Co., Texas Instruments Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues, and the advantages of developing an SMP."--Jacket.".
- catalog contributor b11544343.
- catalog created "c2000.".
- catalog date "2000".
- catalog date "c2000.".
- catalog dateCopyrighted "c2000.".
- catalog description ""How to Develop a Strategic Marketing Plan offers an innovative and pragmatic approach to strategic marketing planning. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. A floppy disk - included with the book - provides planning forms and guidelines for customizing your own Strategic Marketing Plan (SMP)." "Actual case histories - from companies such as Campbell Soup Co., Texas Instruments Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues, and the advantages of developing an SMP."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Strategic section -- Tactical section -- The strategic marketing plan in action -- Checklists for developing competitive strategies -- Help topics.".
- catalog extent "xxx, 372 p. :".
- catalog identifier "1574442694 (alk. paper)".
- catalog issued "2000".
- catalog issued "c2000.".
- catalog language "eng".
- catalog publisher "Boca Raton, Fla. : St. Lucie Press,".
- catalog subject "658.8/02 21".
- catalog subject "HF5415.135 .P33 2000".
- catalog subject "Marketing Decision making.".
- catalog subject "Marketing Planning.".
- catalog tableOfContents "Strategic section -- Tactical section -- The strategic marketing plan in action -- Checklists for developing competitive strategies -- Help topics.".
- catalog title "How to develop a strategic marketing plan : a step-by-step guide / Norton Paley.".
- catalog type "text".