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- catalog abstract ""Motigraphics, the measurement of motives, is the natural complement to demographics and psychographics. Demographies and psychographics tell us the what, when, where, and how of consumer behavior. Motigraphics tells us the why. This is an important tool because it is the strength of a motivation that allows market researchers to determine how much equity a brand might have. It allows them to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Maddock show how to measure motives but he also helps marketing and advertising professionals assess the amount of emotion involved in a product or service. For psychologists, marketers, and advertising and sales professionals."--Jacket.".
- catalog contributor b11544400.
- catalog created "2000.".
- catalog date "2000".
- catalog date "2000.".
- catalog dateCopyrighted "2000.".
- catalog description ""Motigraphics, the measurement of motives, is the natural complement to demographics and psychographics. Demographies and psychographics tell us the what, when, where, and how of consumer behavior. Motigraphics tells us the why. This is an important tool because it is the strength of a motivation that allows market researchers to determine how much equity a brand might have. It allows them to describe customer loyalty in terms of a quantitative motivational profile and scale. Not only does Maddock show how to measure motives but he also helps marketing and advertising professionals assess the amount of emotion involved in a product or service. For psychologists, marketers, and advertising and sales professionals."--Jacket.".
- catalog description "Includes bibliographical references and index.".
- catalog description "Introduction: Methods and Methodologies -- pt. I. Subliminal Cues. 1. Motives, Emotions, and Marketing: The Silent Side of Human Behavior. 2. A Eulogy for Professional Psychology. 3. Subliminal Cues as Discrete Units of Mental Measurements. 4. The Right and Left Sides of the Brain. 5. Consumer Resistance. 6. Absurdities. 7. Paradigms and Personalizations -- pt. II. Human Motivation. 8. The Structure of Human Motivation. 9. The Orientation Motives. 10. The Survival Motives. 11. The Adaptation Motive / Diana Gonsalves. 12. The Expectation/Resolution Motive. 13. The Play Motive and Laughter -- pt. III. Silent Side Methodology and Measurement of Motives and Desires. 14. The Basic Building Blocks of Human Bebavior.".
- catalog extent "viii, 304 p. ;".
- catalog identifier "1567202845 (alk. paper)".
- catalog issued "2000".
- catalog issued "2000.".
- catalog language "eng".
- catalog publisher "Westport, CT : Quorum,".
- catalog subject "658.8 21".
- catalog subject "HF5415.34 .M33 2000".
- catalog subject "Motivation research (Marketing)".
- catalog tableOfContents "Introduction: Methods and Methodologies -- pt. I. Subliminal Cues. 1. Motives, Emotions, and Marketing: The Silent Side of Human Behavior. 2. A Eulogy for Professional Psychology. 3. Subliminal Cues as Discrete Units of Mental Measurements. 4. The Right and Left Sides of the Brain. 5. Consumer Resistance. 6. Absurdities. 7. Paradigms and Personalizations -- pt. II. Human Motivation. 8. The Structure of Human Motivation. 9. The Orientation Motives. 10. The Survival Motives. 11. The Adaptation Motive / Diana Gonsalves. 12. The Expectation/Resolution Motive. 13. The Play Motive and Laughter -- pt. III. Silent Side Methodology and Measurement of Motives and Desires. 14. The Basic Building Blocks of Human Bebavior.".
- catalog title "Motigraphics : the analysis and measurement of human motivations in marketing / Richard C. Maddock.".
- catalog type "text".