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• catalog alternative "Relationship marketing".
• catalog contributor b11544407.
• catalog contributor b11544408.
• catalog created "2000.".
• catalog date "2000".
• catalog date "2000.".
• catalog dateCopyrighted "2000.".
• catalog description "Includes bibliographical references and index.".
• catalog description "Kaj Storbacka -- Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth -- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth.".
• catalog description "The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the U.K. perspective / Adrian Payne -- The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota -- Relationship marketing : the Nordic school perspective / Christian Grönroos -- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry -- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap -- An integrated model of buyer-seller relationships / David T. Wilson -- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham --".
• catalog description "Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton -- Membership customers and relationship marketing / Thomas W. Gruen -- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy -- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas -- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens -- Supplier partnering / John T. Mentzer -- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan -- Organizing for relationship marketing / Ian Gordon -- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe -- Customer profitability : analysis and design issues /".
• catalog extent "xvi, 660 p. ;".
• catalog hasFormat "Handbook of relationship marketing.".
• catalog identifier "0761918108".
• catalog identifier "0761918116".
• catalog isFormatOf "Handbook of relationship marketing.".
• catalog issued "2000".
• catalog issued "2000.".
• catalog language "eng".
• catalog publisher "Thousand Oaks, Calif. : Sage Publications,".
• catalog relation "Handbook of relationship marketing.".
• catalog subject "658.8 21".
• catalog subject "HF5415.55 .H36 2000".
• catalog subject "Relationship marketing.".
• catalog tableOfContents "Kaj Storbacka -- Developing a curriculum to enhance teaching of relationship marketing / Joseph P. Cannon and Jagdish N. Sheth -- Relationship marketing : paradigm shift or shaft? / Jagdish N. Sheth.".
• catalog tableOfContents "The domain and conceptual foundations of relationship marketing / Atul Parvatiyar and Jagdish N. Sheth -- Relationship marketing : the U.K. perspective / Adrian Payne -- The IMP perspective : assets and liabilities of business relationships / Håkan Håkansson and Ivan J. Snehota -- Relationship marketing : the Nordic school perspective / Christian Grönroos -- The evolution of relationship marketing / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing of services : growing interest, emerging perspectives / Leonard L. Berry -- Relationship marketing in consumer markets : antecedents and consequences / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing and distribution channels / Barton A. Weitz and Sandy D. Jap -- An integrated model of buyer-seller relationships / David T. Wilson -- Strategic alliances : a synthesis of conceptual foundations / P. Rajan Varadarajan and Margaret H. Cunningham --".
• catalog tableOfContents "Toward a theory of business alliance formation / Jagdish N. Sheth and Atul Parvatiyar -- Relationship marketing in mass markets / C.B. Bhattacharya and Ruth N. Bolton -- Membership customers and relationship marketing / Thomas W. Gruen -- Affinity partnering : conceptualization and issues / Vanitha Swaminathan and Srinivas K. Reddy -- Relationship marketing and key account management / Joseph P. Cannon and Narakesari Narayandas -- Horizontal alliances for relationship marketing / David W. Cravens and Karen S. Cravens -- Supplier partnering / John T. Mentzer -- Relationship marketing and marketing strategy : the evolution of relationship marketing strategy within the organization / Robert M. Morgan -- Organizing for relationship marketing / Ian Gordon -- Information technology : its role in building, maintaining, and enhancing relationships / Rajendra S. Sisodia and David B. Wolfe -- Customer profitability : analysis and design issues /".
• catalog title "Handbook of relationship marketing : / edited by Jagdish N. Sheth and Atul Parvatiyar.".
• catalog title "Relationship marketing".
• catalog type "text".