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- catalog abstract ""Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior."--Jacket.".
- catalog contributor b11549023.
- catalog contributor b11549024.
- catalog created "c1999.".
- catalog date "1999".
- catalog date "c1999.".
- catalog dateCopyrighted "c1999.".
- catalog description ""Television: What's On, Who's Watching, and What it Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television advertising no longer persuades - it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior."--Jacket.".
- catalog description "Includes bibliographical references (p. 311-369) and index.".
- catalog description "pt. I. The Industry and the Audience. 1. Three Eras. 2. The Main Means. 3. Assembled to Monitor -- pt. II. Manufacturing the World. 4. Decisions, Stories, and Viewers. 5. The Political Medium. 6. Public Thought and Action -- pt. III. Of Time and Content. 7. Scholastic Performance. 8. Antisocial Behavior.".
- catalog extent "xi, 388 p. :".
- catalog hasFormat "Television.".
- catalog isFormatOf "Television.".
- catalog issued "1999".
- catalog issued "c1999.".
- catalog language "eng".
- catalog publisher "San Diego : Academic Press,".
- catalog relation "Television.".
- catalog subject "302.23/45 21".
- catalog subject "PN1992.6 .C645 1999".
- catalog subject "Television broadcasting Influence.".
- catalog subject "Television broadcasting Social aspects.".
- catalog tableOfContents "pt. I. The Industry and the Audience. 1. Three Eras. 2. The Main Means. 3. Assembled to Monitor -- pt. II. Manufacturing the World. 4. Decisions, Stories, and Viewers. 5. The Political Medium. 6. Public Thought and Action -- pt. III. Of Time and Content. 7. Scholastic Performance. 8. Antisocial Behavior.".
- catalog title "Television : what's on, who's watching, and what it means / George Comstock, Erica Scharrer.".
- catalog type "text".