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• catalog abstract ""What is so different about today's digital business technologies? Why is 'digitisation' so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do?" "How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technologies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director." "The authors - both experienced professionals in the fields of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow."--Jacket.".
• catalog contributor b11554692.
• catalog contributor b11554693.
• catalog created "c2000.".
• catalog date "2000".
• catalog date "c2000.".
• catalog dateCopyrighted "c2000.".
• catalog description ""What is so different about today's digital business technologies? Why is 'digitisation' so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do?" "How to win customers in the digital world presents a template for seizing the opportunities of the new digital business technologies. It speaks about what the technology can do for you, as a user, senior manager, strategist, marketeer or sales director." "The authors - both experienced professionals in the fields of telecommunications and management education - take you on a discovery tour of the new management concepts to create the winning organisation in the digital world of tomorrow."--Jacket.".
• catalog description "1. The boardroom agenda -- 1.1. Win with your customer -- 1.2. The impact of digital business technologies -- 1.3. What makes it so difficult? -- 1.4. The Total Action scorecard -- 1.5. The Total Action model -- 1.6. Questions from the board -- 2. Digital business technologies and Total Action -- 2.1. The new digital business technologies -- 2.2. Why are digital business technologies so important? -- 2.3. Total Action elements -- 2.4. The Total Action model -- 3. Weeding out Fatal Inaction -- 3.1. What is Fatal Inaction? -- 3.2. The roots of Fatal Inaction -- 3.3. The characteristics of Fatal Inaction -- 3.4. Moving out of Fatal Inaction -- 3.5. The Total Action scorecard -- 3.6. The sum is greater than the parts -- 4. The Total Action casebook -- 4.1. The casebook approach -- 4.2. The US Army case -- 4.3. The American Airlines case -- 4.4. Banking on information: the First Direct case -- 4.5. Total Action policing -- 4.6. Trying to connect to you -- 4.7. The postman never rings twice -- 5. Engaging outside-in: the route to Total Action -- 5.1. The challenges of Total Action -- 5.2. Why should we do this ... and what's different? -- 5.3. Where -- and how -- do we begin? -- 5.4. Mindset over matter -- 5.5. What next?".
• catalog description "Includes bibliographical references (p. [233]-235) and index.".
• catalog extent "xx, 244 p. :".
• catalog identifier "3540665757".
• catalog issued "2000".
• catalog issued "c2000.".
• catalog language "eng".
• catalog publisher "Berlin ; New York : Springer,".
• catalog subject "658.8/4 21".
• catalog subject "Customer relations.".
• catalog subject "HF5415.1265 .V47 2000".
• catalog subject "Internet marketing.".
• catalog tableOfContents "1. The boardroom agenda -- 1.1. Win with your customer -- 1.2. The impact of digital business technologies -- 1.3. What makes it so difficult? -- 1.4. The Total Action scorecard -- 1.5. The Total Action model -- 1.6. Questions from the board -- 2. Digital business technologies and Total Action -- 2.1. The new digital business technologies -- 2.2. Why are digital business technologies so important? -- 2.3. Total Action elements -- 2.4. The Total Action model -- 3. Weeding out Fatal Inaction -- 3.1. What is Fatal Inaction? -- 3.2. The roots of Fatal Inaction -- 3.3. The characteristics of Fatal Inaction -- 3.4. Moving out of Fatal Inaction -- 3.5. The Total Action scorecard -- 3.6. The sum is greater than the parts -- 4. The Total Action casebook -- 4.1. The casebook approach -- 4.2. The US Army case -- 4.3. The American Airlines case -- 4.4. Banking on information: the First Direct case -- 4.5. Total Action policing -- 4.6. Trying to connect to you -- 4.7. The postman never rings twice -- 5. Engaging outside-in: the route to Total Action -- 5.1. The challenges of Total Action -- 5.2. Why should we do this ... and what's different? -- 5.3. Where -- and how -- do we begin? -- 5.4. Mindset over matter -- 5.5. What next?".
• catalog title "How to win customers in the digital world : total action or fatal inaction / Peter Vervest and Al Dunn ; with contributions by Martijn Hoogeweegen, Nancy Foy Cameron, and Thomas Weesing.".
• catalog type "text".